A friend of mine began to make candles as a hobby and wanted help with designing a label that would portray her vision.
The vibes of Kalayaan Kandila? Earthy vibes. The Philippines. Sampaguita.Warmth. Freedom.
[Artisan] describing visuals they had in mind before I started initial sketches.
When I asked for a mood board, there were a couple versions that I looked through and iterated with before I came to the final design. I normally involve a lot of imagery in my work, but I felt that the colors and patterns spoke for itself!
I decided to keep simple so there was space to evolve and change as my friend decided learns more about candle making. This made it very easy for the client to make their own edits and multiple versions as they come up with new fragrances.