Projects using PHP in CaliforniaProjects using PHP in CaliforniaInnerwork Systems is a three-product self-knowledge platform I designed, built, and shipped end to end under my studio, Rare by Design.
Three deliverables, one ecosystem, framed around a single thesis: every mind runs on infrastructure, and most people never see theirs.
The product line:
⦿ Subsurface — $7.99 journaling app with six chapters and a burn mechanic
⦿ The Portrait — $65–$125 bespoke astrology + Human Design guide, delivered as a private interactive link within 72 hours
⦿ Decoded — $200–$250 relational compatibility translator with embedded AI chat
What I built solo:
⦿ Brand identity, visual system, and all copywriting
⦿ Front-end: custom HTML / CSS / JavaScript with a 90-second diagnostic funnel
⦿ Back-end: PHP + MySQL on Hostinger Business
⦿ Payments: Stripe (Portrait + Decoded) and Gumroad (Subsurface) — four payment links total
⦿ Email automation: 13 emails across four Kit sequences
⦿ Order management: password-protected dashboard at /dashboard.php with revenue tracking, slot management, and live diagnostic lead capture
⦿ Compliance: Privacy Policy, Terms of Service, cookie consent, Meta Pixel, Meta Business Account
The thesis: introspective work doesn't have to look soft. Built right, it can feel like premium infrastructure — precise, intentional, revenue-ready from day one.
Live at innerwork.systems (http://innerwork.systems). Warm Heart Senior Living - New Website for a Licensed Senior Care Home
Warm Heart Senior Living provides 24-hour, family-style care for seniors in San Diego. As a newly launched facility, they had no online presence, and families searching for trusted senior care had no way to find or verify them.
For this audience, the website had one job: earn trust fast enough that a family picks up the phone.
What I did:
Designed a one-page site structured around the family decision journey, care philosophy, facility, services, proof, contact
Developed compassionate copy that emphasized safety, certified caregivers, and personalized care
Used warm brand tones and facility photography to create an immediate sense of home
Implemented local SEO and schema markup for LocalBusiness, FAQPage, and AboutPage to improve local search visibility
Added GEO optimization for AI search readiness, positioning the facility to appear in AI-generated overviews
Built a custom PHP plugin to automate global schema across the site
Result: Fully launched and search-optimized within one month. Increased family inquiries and phone calls, improved credibility for licensing and referrals, and a content flow that guides visitors directly to scheduling a tour.
Built on WordPress and Breakdance with ACF, Rank Math, and a custom PHP plugin for schema automation.
