Projects using Google Search Console in CaliforniaProjects using Google Search Console in CaliforniaCreated a long-form thought leadership white paper that positioned peer-to-peer texting as a faster, more personal alternative to email, phone banking, and direct mail for nonprofits, advocacy groups, and higher education organizations.
I translated complex messaging into a clear, persuasive narrative supported by customer stories, industry research, and practical frameworks, helping demonstrate how conversational SMS can drive engagement, mobilize supporters, and strengthen long-term relationships at scale. Website and digital presence strategy designed to help local businesses identify opportunities to improve visibility, user experience, and conversions. This portfolio demonstration showcases a structured review of website performance, SEO and content, mobile experience, local search visibility, conversion opportunities, and analytics, followed by a prioritized action plan. The business shown is fictional and is used to demonstrate the strategy, methodology, and deliverable structure. Available for English- and Spanish-speaking businesses. 
