Brand strategy, identity & Framer sites for ambitious teams
Brand strategy, identity & Framer sites for ambitious teams
AFTER
A fictional cultural venue I made over the weekend for fun.
Art installations, good drinks, good lighting and a space I’d actually want to spend a night in.
Built as a small experiment in identity, atmosphere and motion.
Animations made with Runway. Typeface: PP Radar by Pangram Pangram.
Would you go?
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Product Designer | Web3, Fintech & DeFi | Framer & Webflow
- 5.0
- Rating
- 8
- Followers
Product Designer | Web3, Fintech & DeFi | Framer & Webflow
I designed a B2B Energy Management Dashboard for factory operations teams.
The goal was simple: help managers identify where energy is wasted across multiple sites and machines, and decide what to fix within seconds.
The solution focuses on prioritised alerts, clear multi-site KPIs, layered data exploration, and actionable recommendations that turn complex energy data into operational decisions.
#UXDesign #ProductDesign #DashboardDesign
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Project: B2B SaaS Onboarding Redesign
Context: 14 day trial, multi user analytics and CRM product
Challenge
Teams signed up but never activated. Admins felt overwhelmed by configuration. Workspaces expired without integrations.
Approach
I defined the core aha moment as “see your own revenue or pipeline data inside a live dashboard”.
Everything in onboarding was designed to drive that outcome.
• Welcome screen asks for user goal, not company details
• Personalised checklist based on role and objective
• Sample data to demonstrate value before setup
• Linear, skippable setup with clear progress and time expectations
• Post integration prompt to invite teammates and drive adoption
Result: A guided experience that reduces cognitive load, clarifies what done means, and aligns the entire setup around first value, not feature exposure
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Freelance Graphic Designer | Founder of Design Agency
When we talk about packaging, it’s never just design. It’s about sales. It’s about how much people want to pick this product up from the shelf. The label is the first handshake with the customer — it has to be juicy, eye-catching, and instantly clear.
That’s exactly what I do for businesses:
I close the gap between product and buyer, turning design into a sales tool. Packaging, branding, visuals — all of it directly impacts whether someone will trust your product enough to put it in their cart.
So tell me — would you buy this pet food? 🐾
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Branding + AI: My honest take 🙃
I use AI every day — but definitely not in the way most people imagine.
For me, AI is a tool that helps me capture the mood of a brand faster, explore atmospheres, test ideas, and visualize concepts early in the process.
It speeds things up, makes experimentation easier, and helps me show clients the direction much sooner.
It helps your product stand out and look more valuable, more professional, more wanted.
That’s why branding is such an important part of building a successful business.
🟤 If you want a brand that stands out, stays memorable, and actually works — thoughtful, strategic design still wins every time. 🟤
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Avoid using AI in design for your business - or embrace it? 🤔
Right now the whole business world is moving toward using AI - some brands avoid it completely in their visual identity, while others use it as much as possible. And honestly, I think both approaches can be absolutely fine.
Here’s why.
When it comes to more personal, emotional and human-centered content or design, people instantly notice when something was created purely by AI. And sometimes, their trust drops a little. 😔
Branding is about connection. It’s about understanding people - their needs, their feelings, their expectations. And only a human can really understand another human.🙌
That’s why I truly believe branding should be created by a person.
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Business and branding with AI?
I use AI in my work — but not the way you might think. 🤔
AI helps me amplify the atmosphere of a brand, visualize concepts faster, and create the mood that my clients and I aim for.
But here’s the reality: AI still doesn’t understand meaning.
It doesn’t feel the story behind a brand, it doesn’t understand the tone of voice, the nuances, the emotions, or the intention we put into the identity.
And thankfully (or not), AI still can’t replace designers when it comes to creating logos, typography systems, or real brand strategy. Which means—yes, I still have a job. 😉
To create a brand, I go deep into the core of what the client wants to communicate:
the values, the purpose, the mood, the personality, the way the brand speaks to its audience.
This depth is something AI simply can’t replicate.
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Enhance relationship between product and users
Enhance relationship between product and users
GPT Image 2.0 → Mechanical Collectible Toy
Prompt
Generate a premium wind-up mechanical collectible toy inspired by [Character] designed in the style of a cute Japanese capsule toy collectible. Depicted in their most iconic pose, gesture, stance, or action from their original universe, instantly recognizable to fans. Oversized rounded head, stylized proportions, simplified facial features, compact body, smooth vinyl-plastic construction, adorable yet faithful interpretation of the character. Signature hairstyle, outfit, weapons, accessories, powers, and visual motifs carefully adapted into toy form. Authentic wind-up toy mechanism, playful mechanical engineering details, highly collectible gashapon aesthetic, smooth sculpted surfaces, glossy painted finish, vibrant colors matching the character's signature palette. Dynamic pose conveying the character's personality and role, premium blind-box collectible quality, Japanese toy-store aesthetic, product photography, centered composition, soft diffused studio lighting, subtle shadows, ultra-detailed craftsmanship, photorealistic 3D render, masterpiece. Aspect Ratio 1:1
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GPT Image 2.0 → Products inspired by Capsule Corp.
Prompt
Generate a futuristic [Brand Product] designed by a fictional advanced tech megacorporation, inspired by Capsule Corporation aesthetics, sleek rounded industrial design, glossy white shell with vibrant blue and orange accents, integrated holographic interfaces, capsule technology motifs, premium materials, soft glowing lights, advanced technology seamlessly integrated into everyday life, ultra-detailed, cinematic product photography, realistic PBR materials, studio lighting, sharp focus, centered composition. Display the product on a clean solid background. At the bottom center of the image, display the official logo above the text "[Brand Product] — Inspired by Capsule Corp." The logo must be accurate, clean, and proportionally sized. Premium advertising layout, minimal distractions, perfectly centered composition, high-end futuristic product showcase, 1:1 aspect ratio.
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GPT Image 2.0 → Chinese Dough Figurine
Prompt
Generate a highly detailed traditional Chinese dough figurine (Mianren) inspired by [Character], handcrafted from colorful sculpted dough, authentic Chinese folk-art craftsmanship, vibrant hand-shaped details, expressive facial features, iconic costume and accessories reinterpreted in traditional Chinese style, smooth painted surface, ornamental patterns, dynamic pose, intricate miniature sculpture, cultural festival craftsmanship, exquisite artisan quality, collectible folk-art figure, museum-quality display piece, rich colors, elegant decorative base, ultra-detailed textures, soft studio lighting, clean background, photorealistic, masterpiece, 3D render Aspect Ratio 1:1
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GPT Image 2.0 → Labubu Toys
Prompt
Generate an image of a premium designer toy in the style of Labubu, inspired by [Character], adorable mischievous expression, signature wide grin with sharp little teeth, oversized head, large expressive eyes, fluffy textured fur, stylized character proportions, iconic outfit and accessories reimagined in cute collectible toy form, highly detailed vinyl art toy, playful pose, designer toy aesthetic, luxury blind-box collectible, smooth matte finish, subtle fabric and fur details, vibrant colors matching character's signature palette, product photography, centered composition, clean studio background, soft diffused lighting, ultra-detailed craftsmanship, highly collectible, Pop Mart-inspired aesthetic, photorealistic, 3D render, masterpiece. Aspect Ratio 1:1
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SEO Specialist & Web Developer for Tough Niches
SEO Specialist & Web Developer for Tough Niches
ALETRA founder · AI-powered hospitality brands & web design
- $•••••
- Earned
- 3x
- Hired
- 5.0
- Rating
- 24
- Followers
ALETRA founder · AI-powered hospitality brands & web design
Lately I’ve been experimenting with building interactive brand experiences using AI.
Not just websites.
Not just presentations.
Something in between.
This small ALETRA journey was created with AI-supported workflows, but shaped through human direction, pacing, storytelling, and design decisions.
And honestly, this is where AI becomes exciting for creatives.
Not when it replaces thinking.
But when it helps ideas move faster and become more alive.
Curious to see where this space goes next.
#AI #BrandDesign #CreativeDirection #InteractiveDesign #BrandExperience #AIBranding #WebDesign #DigitalExperience #ALETRA
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This video brings together a selection of projects that represent the direction of ALETRA.
Each one reflects a different part of the work — from brand identity and design to AI-powered creative systems — all shaped with clarity, intention, and a modern approach.
More is coming soon.
#ALETRA #BrandDesign #BrandStrategy #CreativeDirection #VisualIdentity #AIBranding #DesignStudio #SelectedProjects #ModernBranding #CreativeWork
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ALETRA Lab · Experiment Nº 01: The Night Baker
Every bakery website shows the same thing: a croissant on white. But nobody falls in love with a bakery because of a croissant. They fall in love at 7 a.m., when the door opens and the warmth hits them before the smell does.
So I asked: what if a bakery's website sold that moment, not the product?
→ Contrast: it starts at 4 a.m., one lit window in a sleeping street.
→ Ritual: the brand is someone awake while the city sleeps.
→ Participation: you don't watch the baker, you knead with him.
→ Senses: glowing oven, soft light. A screen can't smell, but it can make you imagine it.
→ Peak-end: it ends on a person and warm bread, not a product.
Not a client project. It's how I think before I design anything: the feeling first, the pixels last.
Concept & creative direction: ALETRA, Berlin. Crafted with AI. © 2026
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Brand Identity Designer, Web and Product.
Proud to share work I pulled off a while ago at Zenovate Studio (https://www.linkedin.com/company/zenovate-studio/).
This project reflects how we design with purpose, blending modern UI, thoughtful digital experiences, and community-first problem solving.
Designed with a Material 3 inspired design system, crafted to feel intuitive, structured, and useful for the people who’ll use it every day.
Built for the community. Always.
View Full CaseStudy (https://zenovate.framer.website/projects/careernetwork)!
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Shopify freelancer for D2C and B2B brands, fixed prices
- 2x
- Hired
- 5.0
- Rating
- 12
- Followers
Shopify freelancer for D2C and B2B brands, fixed prices
