The client's web-store was ranking poorly due to short, nonuseful product descriptions. My job was to find a way to auto-create them and win Google's love.
Modified this directory to be more in line with what Google wanted after an update, and built an automated journalist outreach solution to get links.
The client's website took an 80% traffic tumble due to a Google update. I was hired to solve it before their clients became aware of the traffic drop.
The client needed lots of links and fast! So we did PR mission, with solid data on the value of the stay at home mum around the world.
Another traffic stagnant education portal not sure what direction to take. I set the strategy of quality content and user-friendly UX and got a 300% bump.
After 2 years of stagnant growth, my job was to double traffic in a year. I achieved that 2 years in a row with mix of Technical SEO, UX, Content and links.