Advised the internal marketing team in transforming the Jungheinrich website into a robust e-commerce platform, leveraging extensive experience from over 40 operational projects.
Designed relevant work packages, providing clear and actionable steps for the team to follow.
Conducted UX benchmarking, ensuring a user-friendly and efficient interface that enhances customer experience.
Created a conversion-optimized content strategy, improving page effectiveness and driving sales.
Acted as a sparring partner, sharing expertise and insights to refine e-commerce strategies and execution.
Collaborated closely with stakeholders, ensuring alignment of web strategy with business objectives.
Monitored and analyzed KPIs, making data-driven adjustments to continually improve performance and achieve project goals.