Shopify · E-Commerce · SEM/Performance Marketing
I lead the corporate spin-off towards profitability by enhancing sales and key performance indicators (KPIs) through cutting-edge e-commerce strategies, aiming to establish a robust market presence.
- Increased conversion rate by 10% within the first few weeks by redesigning the customer journey and introducing new visual concepts.
- Expertly implemented Shopify improvements, ensuring the prompt deployment of new features.
- Conducted regular workshops to empower the internal team with optimal digital marketing strategies and uncover optimization opportunities.
- Drove significant sales growth through targeted SEM and performance marketing initiatives.