I lead the corporate spin-off towards profitability by enhancing sales and key performance indicators (KPIs) through cutting-edge e-commerce strategies, aiming to establish a robust market presence.

Increased conversion rate by 10% within the first few weeks by redesigning the customer journey and introducing new visual concepts.

Expertly implemented Shopify improvements, ensuring the prompt deployment of new features.

Conducted regular workshops to empower the internal team with optimal digital marketing strategies and uncover optimization opportunities.

Drove significant sales growth through targeted SEM and performance marketing initiatives.