For Aelia, I was responsible for developing the brand strategy, visual identity, packaging design, and the overall creative direction of the project. My goal was to transform the founder’s unique perspective as a pilot into a distinctive brand experience, creating a clear connection between skincare, travel, and life at high altitudes.

The project began with defining the brand positioning and core narrative, which guided every design decision that followed. I created a visual identity inspired by freedom, protection, and elevation, expressed through a custom symbol, a carefully crafted color system, and a modern aesthetic designed to resonate with frequent travelers and modern explorers. The packaging was designed to reinforce this story, featuring a distinctive circular cut-out that references both the sun and an airplane window, creating a memorable and meaningful brand asset.

By aligning strategy, identity, and packaging under a single concept, I helped build a cohesive brand that feels premium, functional, and emotionally connected to its audience.

I love your use of color and composition here.

What do you think guyzzzz!!! 🥹

Am here with a more refine and updated version, even though, it was my first logo branding for a fashion clothing brand.

Lemme know your opinions. Btw, I landed on two directions I genuinely love for different reasons.

And now I'm stuck. 😅 So I'm opening it up — which one says "The Haya" to you?

Drop a 1 or 2 in the comments.

If you're a brand looking for a designer, who treats every project like it's the only one that matters — let's talk. 🤍

I prefer the structure and redefined version