I have posted a Kargen direction a while back that didn't make the cut with a client, but the feedback was great, so I kept pushing it.
This is where it landed. the concept speaks for itself once you see it move. the K carries the momentum and quietly turns into a road at the same time. the motion runs A to B, so you feel the movement, which is really what Kargen is about.
There is a lot more to the identity than just this. the whole thing is meant to feel impactful, calm and professional.
25
25
1.8K
Kikcon Visual Identity Project
1
16
LOGO COLLECTION VOL.01
3
18
Mitto Home Brand Strategy and Visual Identity
2
16