Olubade Esther's Work | ContraWork by Olubade Esther
Olubade  Esther

Olubade Esther

Creative VA | Meta Ads, SMM & Graphic Design

    5.00
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Cover image for The client wanted a professional
The client wanted a professional and visually consistent social media presence that would help their jewelry brand appear more trustworthy, elegant, and appealing to potential customers online. Their existing pages lacked strong branding, cohesive visuals, and a polished layout that could effectively showcase their products and attract engagement. To solve this, I designed a complete Facebook and Instagram page branding system with a luxury-inspired aesthetic tailored to the jewelry niche. I created cohesive profile visuals, branded highlight covers, custom post layouts, and banner designs using elegant gold tones, clean typography, and structured compositions to reinforce the brand identity. The final result delivered a polished and professional online presence that improves brand recognition, strengthens visual consistency across platforms, and creates a more engaging experience for customers browsing the brand’s social media pages.
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Cover image for The client wanted a modern
The client wanted a modern and visually engaging social networking mobile app design that would feel premium, user-friendly, and attractive to a younger digital audience. Their goal was to create an interface that not only looked aesthetically appealing but also encouraged user interaction, content sharing, and seamless navigation throughout the platform. To achieve this, I designed a complete mobile app UI/UX concept featuring a clean luxury-inspired visual style with warm neutral tones, modern typography, immersive profile layouts, interactive social feeds, and intuitive navigation elements. The design focused on balancing functionality with aesthetics by creating visually consistent screens that enhance the overall user experience while maintaining a strong and memorable brand identity. The final result is a polished and modern social media app interface that delivers a smooth user experience, strengthens visual branding, and creates an engaging digital environment for users to connect, share content, and interact effortlessly across the platform.
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Cover image for Instagram Carousel Design for Marketing
Instagram Carousel Design for Marketing & Business Content The client wanted educational social media content that could simplify marketing concepts while keeping viewers engaged throughout the carousel posts. Their challenge was presenting business information in a way that felt modern, visually appealing, and easy to understand without overwhelming the audience. To address this, I designed a bold and engaging Instagram carousel system using a clean layout structure, strong typography, and high-contrast colors to improve readability and attention retention. I strategically organized the content flow to guide viewers from one slide to the next, helping increase interaction and post engagement. The modern visual style also helped position the client’s brand as professional, informative, and highly relevant within the digital marketing space. The final result was a cohesive carousel design that enhances audience engagement, improves content clarity, and strengthens brand presence across Instagram. #CarouselDesign #InstagramCarousel #SocialMediaDesigner #ContentMarketing #BusinessDesign #MarketingContent #InstagramMarketing #GraphicDesign #CreativeAgency #DigitalContent #VisualDesign #BrandStrategy #SocialMediaBranding #ModernDesign #ContentCreator
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Cover image for Men’s Grooming Social Media Campaign
Men’s Grooming Social Media Campaign Design The client needed a strong social media campaign to help their men’s grooming brand stand out in a competitive market and attract more attention to their shampoo products. Their existing visuals lacked consistency, premium appeal, and engaging promotional content that could encourage customer interaction and product awareness. To solve this, I designed a complete set of high-impact social media creatives with a modern luxury aesthetic, bold typography, and professional product-focused layouts. I used dark premium tones combined with gold accents to position the brand as stylish, masculine, and high quality. Each post was strategically designed with clear promotional messaging, strong visual hierarchy, and attention-grabbing call-to-actions to improve engagement and drive conversions. The final campaign helped strengthen the brand identity, improve visual consistency across social platforms, and create scroll-stopping content optimized for Instagram and Facebook marketing. #SocialMediaDesign #GraphicDesigner #InstagramDesign #FacebookAds #BrandIdentity #SocialMediaMarketing #BeautyBrand #MensGrooming #ProductDesign #CreativeDesign #MarketingDesign #ContentCreation #DigitalMarketing #VisualBranding #AdDesign
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Cover image for Food Promotion Social Media Post
Food Promotion Social Media Post Design Graphic Designer / Social Media Designer I designed high-impact social media creatives for a food brand, focused on showcasing meals and promotional offers in a visually compelling way. The designs combine bold typography, rich imagery, and clean layouts to capture attention and enhance brand appeal. Each post is strategically structured with clear call-to-actions to drive engagement and conversions. Optimized for Instagram and Facebook, this work helps elevate brand presence, attract new customers, and communicate value effectively through scroll-stopping visuals.
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Cover image for 

Pet Brand Social Media &
Pet Brand Social Media & Profile Design For this project, I designed a modern and engaging social media presence for a pet care brand. The focus was on creating a visually appealing Instagram profile layout that reflects trust, warmth, and professionalism. I used a vibrant yet balanced color palette, clean typography, and friendly pet-focused visuals to connect with pet owners. The design includes a structured profile mockup, branded highlight icons, and cohesive post layouts to ensure consistency across the feed. The goal was to build a strong brand identity, improve audience engagement, and create a welcoming digital experience for pet lovers.
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Cover image for Freelancer life looks “flexible” from
Freelancer life looks “flexible” from the outside but behind every design post, deadline, and client message is consistency, late nights, and a lot of self-discipline. Some days it’s creative flow and excitement. Other days it’s figuring things out on your own and still showing up anyway. But I wouldn’t trade it because building something of my own, improving every day, and working with different brands makes it worth it. Here’s to the grind, the growth, and the freedom that comes with it. 🚀
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Cover image for Created a fun and eye-catching
Created a fun and eye-catching social media design campaign for Pizza District, focused on making the brand stand out online and attract more customers. I designed promotional posts for menu specials, delivery offers, and limited-time deals, using bold visuals, strong branding, and engaging layouts. The goal was to combine creativity with marketing strategy to deliver designs that not only look great but also encourage orders and increase online engagement.
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Cover image for This project is a series
This project is a series of social media visuals designed to build a bold and recognizable identity for TheMissC. I focused on creating a strong visual system using vibrant color blocks, clean typography, and editorial-style imagery. Each post was designed to work both individually and as part of a cohesive feed. I played with contrast, layout, and framing to keep the content visually dynamic while maintaining consistency across the campaign. The mix of photography and graphic elements helps communicate a fashion-forward, modern tone, while the typography adds a clear voice to the brand messaging. This project reflects my ability to design scroll-stopping content and build a consistent visual language for social media.
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Cover image for This project started as a
This project started as a series of modern illustrated posters, but I approached it with a social media mindset building a strong, repeatable visual style that could work across multiple formats. I explored bold, minimal portraits combined with leopard patterns to create eye-catching visuals that feel consistent but not repetitive. Each piece was designed to stand alone while still fitting into a cohesive system, similar to how a brand feed or campaign would work. The clean shapes, limited color palette, and strong compositions make the designs easy to adapt into social content like Instagram posts, carousels, or ads. I also focused on keeping the visuals scroll-friendly and impactful at a glance. This project shows my ability to create a unified visual identity and translate it into content that works beyond print, especially for social media and digital branding.
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Cover image for This project features a vibrant
This project features a vibrant and engaging social media post design specifically crafted for the food and beverage industry. The design focuses on high-impact visual storytelling, utilizing a warm, mustard-yellow color palette to stimulate appetite and brand recall. Key Features: Dynamic Composition: Diagonal background split to create movement. Typography: Use of bold, textured fonts to convey a "hand-crafted" feel. CTA Focus: Clear "Buy Now" button and contact information for high conversion. Mockup Presentation: Showcased within a realistic smartphone interface to demonstrate mobile responsiveness and UI/UX impact
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