Olubade Esther's Work | ContraWork by Olubade Esther
Olubade  Esther

Olubade Esther

Creative VA | Meta Ads, SMM & Graphic Design

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Cover image for Luxury Travel Social Media Strategy
Luxury Travel Social Media Strategy & Booking Campaign My role. Social Media Strategists Project description. As Social Media Manager, I developed a luxury-focused content strategy designed to increase direct bookings. I created cohesive Instagram visuals, lifestyle-driven posts, and conversion-based captions highlighting premium amenities and pet-friendly stays. I managed content planning, branding consistency, and call-to-action optimization to position the villa as a high-end travel destination. Skills and deliverables Social Media Design Social Media Marketing social media manager
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Cover image for Dental Clinic Social Media Management
Dental Clinic Social Media Management & Patient Campaign Role: Social Media Manager Project Overview Managed the social media presence of a dental clinic by creating educational and promotional content designed to increase patient trust, improve community engagement, and drive appointment bookings. The content strategy focused on making dental care approachable through family-friendly messaging, informative posts, and professional medical branding. What I Did Developed and executed a social media content strategy Created engaging educational content about oral health and dental treatments Designed clean, professional, and patient-friendly social media graphics Crafted promotional campaigns to encourage appointment bookings Maintained consistent brand messaging across social platforms Increased local audience engagement through valuable and relatable content Results Improved brand credibility and online presence Enhanced patient trust through educational content Increased engagement from local audiences Supported appointment booking campaigns with targeted content Skills & Deliverables Social Media Management Social Media Marketing Social Media manager
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Cover image for Creative Social Media Post Design
Creative Social Media Post Design for Brand Promotion Project description. Designed modern and engaging social media post templates to help brands attract attention and improve online engagement. The project focused on creating visually appealing layouts optimized for platforms like Instagram and Facebook. Using bold typography, balanced color schemes, and strategic visual elements, the designs highlight key messages and promotional content effectively. The layouts were structured to guide viewer attention, strengthen brand identity, and encourage interaction through clear calls-to-action, making the posts suitable for digital marketing campaigns and product Skills and deliverables Social Media manager Graphic Design Social Media Management Social Media Design Social Media Marketing
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CapCut is a really user-friendly video editing app that I’ve been using to create content. What I like most is how simple the interface is, even for beginners. It has a wide range of built-in effects, transitions, filters, and music, which makes it easy to create professional-looking videos without much experience. I also like the auto-caption feature and the ability to adjust speed, add keyframes, and sync clips with music. However, it’s not perfect sometimes the app can lag or crash, especially with larger projects. Also, some advanced features are limited compared to professional editing software. But overall, CapCut is a great tool for quick edits and social media content, and it’s one of the best free editing apps available.”
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Cover image for Instagram Management & Growth

I managed
Instagram Management & Growth I managed PureVision Optical’s Instagram for 2 months, focusing on growing their audience, increasing engagement, and maintaining consistent, high-quality content. My work included designing posts and reels, writing captions, scheduling content, and implementing growth strategies tailored to the optical/eyewear niche. This project highlights my ability to take over an existing page, elevate its presence, and drive measurable growth, all in one professional service. Skills and deliverables Instagram Marketing Social Media Marketing Social Media Management
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Cover image for Blueberry Drink Flyer Design
Blueberry Drink
Blueberry Drink Flyer Design Blueberry Drink Flyer DesignBlueberry Drink Flyer DesignFor this project, I created a visually appealing and engaging flyer for a blueberry drink brand, designed to attract attention and drive customer interest. The goal was to highlight the freshness, flavor, and refreshing feel of the drink while maintaining a clean and modern design style. 🔹 What I did: ✔️ Designed an eye-catching flyer layout ✔️ Used a vibrant color palette to reflect the blueberry theme 💙 ✔️ Created a strong visual hierarchy for easy readability ✔️ Added engaging text to promote the product ✔️ Ensured the design is suitable for both print and social media This design helps the brand stand out, communicate its value clearly, and attract potential customers at first glance.
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Cover image for  Instagram & Facebook Page
Instagram & Facebook Page Setup For this project, I worked on setting up and optimizing a professional presence on both Instagram and Facebook to ensure strong brand visibility and credibility. My responsibilities included: ✔️ Creating and setting up fully optimized Instagram and Facebook business pages ✔️ Designing a cohesive and visually appealing profile (profile picture, highlights, and layout) ✔️ Writing engaging and clear bio descriptions aligned with the brand identity ✔️ Linking both platforms for seamless management and marketing ✔️ Setting up call-to-action buttons (WhatsApp, Contact, etc.) ✔️ Ensuring the pages are ready for content, growth, and advertising The goal of this project was to build a solid foundation for the brand to grow online, attract the right audience, and convert visitors into clients. This setup allows the brand to show up professionally, stay consistent, and scale effectively using both organic content and paid ads.
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Cover image for I created this carousel using
I created this carousel using Claude AI as part of the challenge. While I'm proud of the effort, it didn't turn out exactly how I envisioned it. Looking back, I believe the biggest issue wasn't the tool it was my prompt. This experience reminded me that great AI outputs start with clear instructions. The more specific and strategic the prompt, the better the result. I'm still learning, experimenting, and improving my prompt-writing skills every day. Each project teaches me something new, and that's what makes this journey exciting. Growth over perfection. 🚀 Swipe through and let me know: What's one lesson you've learned while working with AI tools? #ClaudeChallenge #AIDesign #PromptEngineering #ContentCreation #SocialMediaDesign #LearningInPublic #Contra #AICreator #DigitalMarketing #GrowthMindset
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Cover image for Jewelry Brand Development and Digital Strategy
Jewelry Brand Development and Digital Strategy
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Cover image for ✨ Hello June! A New
✨ Hello June! A New Month, A Fresh Chapter. ✨
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Cover image for 🎂 Today is my birthday.
As
🎂 Today is my birthday. As I celebrate another year of life, I find myself reflecting on the journey that has brought me here. This past year wasn't perfect. There were moments of uncertainty, challenges that tested me, prayers whispered in silence, lessons learned the hard way, and days when all I could do was keep moving forward one step at a time. But through it all, I've grown. I've become stronger, more resilient, more intentional, and more grateful for the little things we often take for granted. I've learned that growth isn't always loud. Sometimes it looks like showing up when you don't feel like it. Sometimes it looks like trying again after disappointment. Sometimes it looks like believing in yourself even when the outcome is uncertain. Today, I am grateful. Grateful for life. Grateful for family and friends. Grateful for every opportunity to learn, grow, and become better than I was yesterday. Grateful for every person who has encouraged me, supported me, and been part of my journey. I may not be where I want to be yet, but I am certainly not where I used to be, and for that, I am thankful. As I step into this new chapter, I pray for wisdom, courage, growth, favor, and the strength to continue pursuing purpose with excellence. Here's to new opportunities, bigger dreams, meaningful impact, and a year filled with God's grace. Happy Birthday to me. 🎉
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Cover image for The client wanted a professional
The client wanted a professional and visually consistent social media presence that would help their jewelry brand appear more trustworthy, elegant, and appealing to potential customers online. Their existing pages lacked strong branding, cohesive visuals, and a polished layout that could effectively showcase their products and attract engagement. To solve this, I designed a complete Facebook and Instagram page branding system with a luxury-inspired aesthetic tailored to the jewelry niche. I created cohesive profile visuals, branded highlight covers, custom post layouts, and banner designs using elegant gold tones, clean typography, and structured compositions to reinforce the brand identity. The final result delivered a polished and professional online presence that improves brand recognition, strengthens visual consistency across platforms, and creates a more engaging experience for customers browsing the brand’s social media pages.
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Cover image for The client wanted a modern
The client wanted a modern and visually engaging social networking mobile app design that would feel premium, user-friendly, and attractive to a younger digital audience. Their goal was to create an interface that not only looked aesthetically appealing but also encouraged user interaction, content sharing, and seamless navigation throughout the platform. To achieve this, I designed a complete mobile app UI/UX concept featuring a clean luxury-inspired visual style with warm neutral tones, modern typography, immersive profile layouts, interactive social feeds, and intuitive navigation elements. The design focused on balancing functionality with aesthetics by creating visually consistent screens that enhance the overall user experience while maintaining a strong and memorable brand identity. The final result is a polished and modern social media app interface that delivers a smooth user experience, strengthens visual branding, and creates an engaging digital environment for users to connect, share content, and interact effortlessly across the platform.
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Cover image for Instagram Carousel Design for Marketing
Instagram Carousel Design for Marketing & Business Content The client wanted educational social media content that could simplify marketing concepts while keeping viewers engaged throughout the carousel posts. Their challenge was presenting business information in a way that felt modern, visually appealing, and easy to understand without overwhelming the audience. To address this, I designed a bold and engaging Instagram carousel system using a clean layout structure, strong typography, and high-contrast colors to improve readability and attention retention. I strategically organized the content flow to guide viewers from one slide to the next, helping increase interaction and post engagement. The modern visual style also helped position the client’s brand as professional, informative, and highly relevant within the digital marketing space. The final result was a cohesive carousel design that enhances audience engagement, improves content clarity, and strengthens brand presence across Instagram. #CarouselDesign #InstagramCarousel #SocialMediaDesigner #ContentMarketing #BusinessDesign #MarketingContent #InstagramMarketing #GraphicDesign #CreativeAgency #DigitalContent #VisualDesign #BrandStrategy #SocialMediaBranding #ModernDesign #ContentCreator
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Cover image for Men’s Grooming Social Media Campaign
Men’s Grooming Social Media Campaign Design The client needed a strong social media campaign to help their men’s grooming brand stand out in a competitive market and attract more attention to their shampoo products. Their existing visuals lacked consistency, premium appeal, and engaging promotional content that could encourage customer interaction and product awareness. To solve this, I designed a complete set of high-impact social media creatives with a modern luxury aesthetic, bold typography, and professional product-focused layouts. I used dark premium tones combined with gold accents to position the brand as stylish, masculine, and high quality. Each post was strategically designed with clear promotional messaging, strong visual hierarchy, and attention-grabbing call-to-actions to improve engagement and drive conversions. The final campaign helped strengthen the brand identity, improve visual consistency across social platforms, and create scroll-stopping content optimized for Instagram and Facebook marketing. #SocialMediaDesign #GraphicDesigner #InstagramDesign #FacebookAds #BrandIdentity #SocialMediaMarketing #BeautyBrand #MensGrooming #ProductDesign #CreativeDesign #MarketingDesign #ContentCreation #DigitalMarketing #VisualBranding #AdDesign
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Cover image for Food Promotion Social Media Post
Food Promotion Social Media Post Design Graphic Designer / Social Media Designer I designed high-impact social media creatives for a food brand, focused on showcasing meals and promotional offers in a visually compelling way. The designs combine bold typography, rich imagery, and clean layouts to capture attention and enhance brand appeal. Each post is strategically structured with clear call-to-actions to drive engagement and conversions. Optimized for Instagram and Facebook, this work helps elevate brand presence, attract new customers, and communicate value effectively through scroll-stopping visuals.
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Cover image for 

Pet Brand Social Media &
Pet Brand Social Media & Profile Design For this project, I designed a modern and engaging social media presence for a pet care brand. The focus was on creating a visually appealing Instagram profile layout that reflects trust, warmth, and professionalism. I used a vibrant yet balanced color palette, clean typography, and friendly pet-focused visuals to connect with pet owners. The design includes a structured profile mockup, branded highlight icons, and cohesive post layouts to ensure consistency across the feed. The goal was to build a strong brand identity, improve audience engagement, and create a welcoming digital experience for pet lovers.
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Cover image for Freelancer life looks “flexible” from
Freelancer life looks “flexible” from the outside but behind every design post, deadline, and client message is consistency, late nights, and a lot of self-discipline. Some days it’s creative flow and excitement. Other days it’s figuring things out on your own and still showing up anyway. But I wouldn’t trade it because building something of my own, improving every day, and working with different brands makes it worth it. Here’s to the grind, the growth, and the freedom that comes with it. 🚀
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Cover image for Created a fun and eye-catching
Created a fun and eye-catching social media design campaign for Pizza District, focused on making the brand stand out online and attract more customers. I designed promotional posts for menu specials, delivery offers, and limited-time deals, using bold visuals, strong branding, and engaging layouts. The goal was to combine creativity with marketing strategy to deliver designs that not only look great but also encourage orders and increase online engagement.
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Cover image for This project is a series
This project is a series of social media visuals designed to build a bold and recognizable identity for TheMissC. I focused on creating a strong visual system using vibrant color blocks, clean typography, and editorial-style imagery. Each post was designed to work both individually and as part of a cohesive feed. I played with contrast, layout, and framing to keep the content visually dynamic while maintaining consistency across the campaign. The mix of photography and graphic elements helps communicate a fashion-forward, modern tone, while the typography adds a clear voice to the brand messaging. This project reflects my ability to design scroll-stopping content and build a consistent visual language for social media.
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Cover image for This project started as a
This project started as a series of modern illustrated posters, but I approached it with a social media mindset building a strong, repeatable visual style that could work across multiple formats. I explored bold, minimal portraits combined with leopard patterns to create eye-catching visuals that feel consistent but not repetitive. Each piece was designed to stand alone while still fitting into a cohesive system, similar to how a brand feed or campaign would work. The clean shapes, limited color palette, and strong compositions make the designs easy to adapt into social content like Instagram posts, carousels, or ads. I also focused on keeping the visuals scroll-friendly and impactful at a glance. This project shows my ability to create a unified visual identity and translate it into content that works beyond print, especially for social media and digital branding.
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Cover image for This project features a vibrant
This project features a vibrant and engaging social media post design specifically crafted for the food and beverage industry. The design focuses on high-impact visual storytelling, utilizing a warm, mustard-yellow color palette to stimulate appetite and brand recall. Key Features: Dynamic Composition: Diagonal background split to create movement. Typography: Use of bold, textured fonts to convey a "hand-crafted" feel. CTA Focus: Clear "Buy Now" button and contact information for high conversion. Mockup Presentation: Showcased within a realistic smartphone interface to demonstrate mobile responsiveness and UI/UX impact
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