Olubade Esther
Creative Virtual Assistant | Social Media & Design
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Freelancer life looks “flexible” from the outside but behind every design post, deadline, and client message is consistency, late nights, and a lot of self-discipline.
Some days it’s creative flow and excitement. Other days it’s figuring things out on your own and still showing up anyway.
But I wouldn’t trade it because building something of my own, improving every day, and working with different brands makes it worth it.
Here’s to the grind, the growth, and the freedom that comes with it. 🚀
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Created a fun and eye-catching social media design campaign for Pizza District, focused on making the brand stand out online and attract more customers. I designed promotional posts for menu specials, delivery offers, and limited-time deals, using bold visuals, strong branding, and engaging layouts. The goal was to combine creativity with marketing strategy to deliver designs that not only look great but also encourage orders and increase online engagement.
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This project is a series of social media visuals designed to build a bold and recognizable identity for TheMissC. I focused on creating a strong visual system using vibrant color blocks, clean typography, and editorial-style imagery.
Each post was designed to work both individually and as part of a cohesive feed. I played with contrast, layout, and framing to keep the content visually dynamic while maintaining consistency across the campaign.
The mix of photography and graphic elements helps communicate a fashion-forward, modern tone, while the typography adds a clear voice to the brand messaging.
This project reflects my ability to design scroll-stopping content and build a consistent visual language for social media.
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This project started as a series of modern illustrated posters, but I approached it with a social media mindset building a strong, repeatable visual style that could work across multiple formats.
I explored bold, minimal portraits combined with leopard patterns to create eye-catching visuals that feel consistent but not repetitive. Each piece was designed to stand alone while still fitting into a cohesive system, similar to how a brand feed or campaign would work.
The clean shapes, limited color palette, and strong compositions make the designs easy to adapt into social content like Instagram posts, carousels, or ads. I also focused on keeping the visuals scroll-friendly and impactful at a glance.
This project shows my ability to create a unified visual identity and translate it into content that works beyond print, especially for social media and digital branding.
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This project features a vibrant and engaging social media post design specifically crafted for the food and beverage industry. The design focuses on high-impact visual storytelling, utilizing a warm, mustard-yellow color palette to stimulate appetite and brand recall.
Key Features:
Dynamic Composition: Diagonal background split to create movement.
Typography: Use of bold, textured fonts to convey a "hand-crafted" feel.
CTA Focus: Clear "Buy Now" button and contact information for high conversion.
Mockup Presentation: Showcased within a realistic smartphone interface to demonstrate mobile responsiveness and UI/UX impact
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