Olubade Esther's Work | ContraWork by Olubade Esther
Olubade  Esther

Olubade Esther

Creative VA | Meta Ads, SMM & Graphic Design

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Luxury Abaya Fashion Campaign Spec Creative A cinematic luxury fashion video concept created as a spec creative for a premium abaya brand. The concept explores how modest fashion can be presented through elegant visual storytelling, focusing on fabric movement, craftsmanship, coordinated abaya and hijab styling, and a refined Middle Eastern luxury aesthetic. I developed the creative direction, visual concept, scene structure, continuity, and AI-assisted production approach to create a premium short-form fashion campaign designed for Instagram Reels and TikTok. The goal was to demonstrate how AI-assisted creative production can be used to develop polished fashion content while maintaining a strong visual identity and storytelling direction. Category Video & Animation or Social Media Content if Contra gives you that option. Services / Skills Social Media Content Content Strategy Creative Direction Video Content Fashion Marketing AI Content Creation Visual Storytelling Short-Form Video Tools Google Gemini AI video generation capcut Project type Spec / Concept Project Industry Fashion & Apparel / Luxury Fashion
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I created this AI-assisted luxury fashion campaign as a spec project to showcase my ability to conceptualize, prompt, direct, and edit premium short-form content for fashion and lifestyle brands. The project includes a cinematic UGC-style video designed with a luxury editorial aesthetic inspired by premium fashion campaigns. From developing the creative concept and writing detailed AI prompts to editing the final video in CapCut, every stage was planned to reflect the visual standards of modern fashion marketing. What I contributed: Creative direction and campaign concept AI prompt engineering for cinematic video generation Video editing and pacing in CapCut Music selection and caption styling Luxury fashion storytelling for social media Tools Used: Gemini (AI Video) ChatGPT (Creative Strategy & Prompt Writing) CapCut (Editing) Canva (Supporting Assets) This project demonstrates how I combine AI with marketing strategy and creative storytelling to produce scroll-stopping content suitable for Instagram Reels, TikTok, and other short-form platforms.
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Cover image for AI Beauty Campaign Concept –
AI Beauty Campaign Concept – CellSense (Spec Project) A premium AI-generated beauty campaign created as a personal concept to showcase my skills in AI-assisted visual design, creative direction, and social media marketing. For this project, I developed high-end promotional visuals for a fictional beauty brand, focusing on luxury aesthetics, product storytelling, and scroll-stopping social media creatives. What I did Creative concept development AI image generation Art direction & visual styling Luxury beauty advertising design Social media campaign mockups Brand-focused visual storytelling Tools Used AI Image Generation Canva ChatGPT Note: This is a self-initiated spec project created to demonstrate my creative workflow and AI-powered marketing capabilities. It is not affiliated with an existing brand.
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AI UGC Skincare Demo (Spec Project) This portfolio project showcases my ability to create AI-generated UGC (User-Generated Content) for beauty and skincare brands. For this concept, I developed the creative direction, wrote the AI prompts, generated the video, and edited the final content in CapCut. I also added captions, transitions, and audio to produce a polished, platform-ready short-form video suitable for Instagram Reels and TikTok. Skills demonstrated: AI Prompt Engineering AI Video Generation UGC Content Creation Video Editing (CapCut) Short-Form Video Strategy Social Media Content Production Creative Storytelling
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