Project: Oxygen Digital x Samsung S24 Launch
Hey Contra fam, Here’s a breakdown of my motion piece for Oxygen Digital’s Samsung S24 launch.
The Concept: The S24 Ultra's hero is the S Pen. So, I created an ad that feels drawn by the S Pen itself—a fast, white-on-red doodle style perfect for Reels.
The Story (in 3 sec):
Search: Starts with universal "swipe" & "tap" gestures.
Purchase: A hand drops the Oxygen (O2) logo into a bag, branding the purchase.
Unbox: The phone is pulled from an Oxygen-branded box.
Feature: The S Pen appears, tapping the phone to reveal the O2 logo.
The goal was to cut through the noise and tie the S24 launch directly to Oxygen as the place to buy.
Project: MyAster App (Aster Medicity) - Diabetes Awareness
Hey Contra fam,
Here’s a motion graphics piece I created for the MyAster healthcare app.
The Goal: Drive app downloads by raising awareness about the prevalence of diabetes.
The Strategy: I used clean, simple data visualization to build a quick "Problem/Solution" narrative.
The animation first establishes the problem by visualizing two key statistics: "1 in 10 people have diabetes" and "1 in 5 not realizing."
After setting this urgent health context, the video pivots to the solution: the MyAster app, ending with a strong "Download Now" CTA. It was a great project for turning data into a compelling visual story.