Client: Walton Warriors Liverpool (UK) Role: Lead Motion Designer & Video Editor

I was commissioned by Walton Warriors, a prominent cricket and sports club based in Liverpool, to create a high-impact motion graphics promo for their flagship holiday event: Walton Carnival. The goal was to build anticipation for their "X’mas and New Year Program" by blending the club’s sporting identity with a festive, high-energy "fiesta" atmosphere.

Kinetic Typography: To match the "Frenzy" and "Groove" themes of the carnival, I utilized fast-paced, rhythmic typography that syncs with the beat, ensuring the event details remained unforgettable.

Brand Integration: I seamlessly integrated the Walton Warriors' cricket-centric branding—featuring their signature lions and batsman logo—into a vibrant, festive color palette suitable for a New Year’s celebration.

Dynamic Visual Storytelling: Using Adobe After Effects, I crafted a sequence that transitions from high-octane sports action to the "DJ Dhamaka" and "Little Legends" segments of the carnival, catering to a diverse family audience.

Multi-Platform Optimization: The edit was designed to be "scroll-stopping," optimized for social media engagement to drive ticket sales and attendance at Holyname Hall, Aintree.

Motion Graphics: Adobe After Effects

Video Editing: Adobe Premiere Pro

Asset Design: Adobe Illustrator

Result: A polished, 60-second promotional asset that successfully captured the "Rhythm, Fun, and Fortune" of the Liverpool community event, strengthening the club’s digital presence for the 2026 season.

The Creative Challenge The objective was to transform a traditional sports club announcement into a viral-ready "carnival" experience. I needed to balance the energy of a cricket club with the festive atmosphere of a Christmas and New Year celebration, all while giving significant screen time to local sponsors [video].

Motion Graphics (Adobe After Effects): Developed custom kinetic typography for "Rhythm," "Fortune," and "Fiesta," using high-speed glitch transitions to maintain a fast visual pace.

Visual Effects: Integrated stylized grain and dust overlays to give the video a modern "street" aesthetic.

Audio-Visual Sync: Used percussive sound design to time the transitions of the "Walton Warriors" logo and cricket highlights, creating a cohesive sensory experience.

Graphic Design (Adobe Illustrator & Photoshop): Refined sponsor logos for high-resolution video playback, ensuring brand consistency for partners like The Mortgage Advice Professionals and Wyse Foods.

Bilingual Engagement: The promo opens with vibrant Malayalam typography to connect with the local community, before transitioning into a global English-language appeal.

Multi-Segment Showcase: Successfully packed information regarding the venue (Holyname Hall Aintree), date (11th Jan 2026), and multiple sub-events like "Little Legends" and "DJ Dhamaka" into a 60-second runtime without overwhelming the viewer.

Sponsor Visibility: Designed a dedicated "Sponsor Reel" that treats each local business with high production value, encouraging future community partnerships.