Client: Walton Warriors Liverpool (UK) Role: Lead Motion Designer & Video Editor
Project Overview
I was commissioned by Walton Warriors, a prominent cricket and sports club based in Liverpool, to create a high-impact motion graphics promo for their flagship holiday event: Walton Carnival. The goal was to build anticipation for their "X’mas and New Year Program" by blending the club’s sporting identity with a festive, high-energy "fiesta" atmosphere.
The Creative Approach
Kinetic Typography: To match the "Frenzy" and "Groove" themes of the carnival, I utilized fast-paced, rhythmic typography that syncs with the beat, ensuring the event details remained unforgettable.
Brand Integration: I seamlessly integrated the Walton Warriors' cricket-centric branding—featuring their signature lions and batsman logo—into a vibrant, festive color palette suitable for a New Year’s celebration.
Dynamic Visual Storytelling: Using Adobe After Effects, I crafted a sequence that transitions from high-octane sports action to the "DJ Dhamaka" and "Little Legends" segments of the carnival, catering to a diverse family audience.
Multi-Platform Optimization: The edit was designed to be "scroll-stopping," optimized for social media engagement to drive ticket sales and attendance at Holyname Hall, Aintree.
Technical Toolkit
Motion Graphics: Adobe After Effects
Video Editing: Adobe Premiere Pro
Asset Design: Adobe Illustrator
Result: A polished, 60-second promotional asset that successfully captured the "Rhythm, Fun, and Fortune" of the Liverpool community event, strengthening the club’s digital presence for the 2026 season.
Like this project
Posted Jan 10, 2026
Created a dynamic promo reel for Walton Carnival, advancing club's digital impact.