Client Overview: Delicio is a leading food manufacturer in the Middle East, specializing in high-quality cooking sauces, condiments, and ready-to-use meals. With a focus on convenience and flavor, Delicio’s products are crafted by real chefs, using minimal additives, and are enjoyed by millions of people worldwide. Their portfolio includes a range of sauces, from tomato ketchup to hot sauces, and their commitment to halal and locally sourced ingredients makes them a trusted brand in the GCC region.

Project Brief: Delicio sought to create engaging YouTube ads to boost brand visibility and showcase the versatility of their products in a creative and impactful way. They wanted to highlight their core message: delivering real, flavorful meals for busy people, with a focus on convenience and the authentic, high-quality ingredients behind each product.

Challenges: The challenge was to create ads that effectively communicate Delicio’s values — authenticity, quality, and convenience — while capturing attention in the crowded space of YouTube ads. The visuals needed to convey how Delicio’s products can elevate everyday cooking without overwhelming the viewer.

Approach & Execution: To achieve this, I designed motion graphics that visually captured the vibrancy and freshness of Delicio’s range. I used dynamic animations to demonstrate how their products add flavor and aroma to meals in an easy and convenient manner. The ads were crafted to tell a short, compelling story that would resonate with Delicio’s audience: busy families and food lovers looking for quick, yet delicious meal solutions.

The animations included food-related visuals, such as ingredients coming together in a dish, and highlighted the ease of use of Delicio’s products, emphasizing their halal certification, minimal additives, and the genuine passion of the chefs behind the recipes.

Outcome: The YouTube ad campaign was a success, driving more awareness to Delicio’s range of products and making a significant impact on their digital presence. The motion graphics were well-received, and feedback highlighted the ads’ ability to capture the essence of Delicio’s values in a simple yet engaging way. The campaign helped boost both brand recognition and sales, reinforcing Delicio’s position as a go-to brand for flavorful, convenient cooking solutions.

Delicio’s YouTube ads now effectively communicate their commitment to quality and convenience, ensuring their products are top-of-mind for those seeking easy, flavorful meal solutions.