For Aster DM Healthcare, one of the largest and fastest-growing healthcare providers in the UAE, I worked on creating engaging motion graphics for their social media campaigns to promote their myAster app. Aster DM Healthcare has built a strong reputation over the past 35 years, providing high-quality healthcare services through a vast network of hospitals, clinics, diagnostic centers, and pharmacies.

The myAster app offers a comprehensive digital healthcare experience, allowing users to easily manage doctor appointments (both in-clinic and online), book video consultations, order medicines with quick delivery, and access health records and lab reports. As part of their initiative to enhance accessibility and convenience for patients, Aster wanted to increase awareness of the app’s functionality.

The motion graphics I created highlighted key features of the app, such as:

Doctor Appointment Booking: Easy search, scheduling, and managing of appointments.

Video Consultation: Convenient access to doctors via secure video calls.

Online Pharmacy: Quick 90-minute delivery of medicines and wellness products.

Health Records Management: Secure access to medical documents.

These motion graphics were tailored to appeal to a wide demographic, including families and busy professionals, helping them see how the app could simplify their healthcare needs. The campaign significantly boosted app engagement and contributed to increasing its user base, aligning perfectly with Aster’s mission to improve the healthcare experience in the region.