Project Overview Eye Love + Care is an optic boutique located in Calicut, Kerala. The goal was to create a memorable brand identity that conveys both professional eye care and a compassionate, customer-centric approach.

Brand Concept The logo concept centers on the phrase "Eye Love + Care." The visual identity merges the shape of a human eye with a heart icon, where the heart serves as the pupil of the eye. This symbolizes the boutique's dedication to providing "care with love."

Color Palette: A high-contrast combination of vibrant yellow and deep black (or charcoal). Yellow evokes optimism and clarity, while black provides a professional and premium feel.

Typography: Bold, clean sans-serif typography for "EYE LOVE" to ensure readability across various platforms, from signage to digital assets.

Applications: The branding was designed for use on eyewear products (frames), storefront signage, and social media.

Business: Eye Love Optic Boutique