I began by diving deep into iFuel’s core values: accessibility, community empowerment, and sustainability. The new brand identity needed to communicate reliability, innovation, and social responsibility.
The logo redesign incorporated bold, dynamic elements symbolizing movement and progress, paired with colors that convey trust and energy—blues for dependability and yellows for energy and optimism. The visual style was clean, modern, and forward-thinking, emphasizing iFuel’s tech-driven approach to solving real-world problems.