Project: Oxygen Digital x Samsung S24 Launch Hey Contra fam,...
AHAMED SAFWAN
Project: Oxygen Digital x Samsung S24 Launch
Hey Contra fam, Here’s a breakdown of my motion piece for Oxygen Digital’s Samsung S24 launch.
The Concept: The S24 Ultra's hero is the S Pen. So, I created an ad that feels drawn by the S Pen itself—a fast, white-on-red doodle style perfect for Reels.
The Story (in 3 sec):
Search: Starts with universal "swipe" & "tap" gestures.
Purchase: A hand drops the Oxygen (O2) logo into a bag, branding the purchase.
Unbox: The phone is pulled from an Oxygen-branded box.
Feature: The S Pen appears, tapping the phone to reveal the O2 logo.
The goal was to cut through the noise and tie the S24 launch directly to Oxygen as the place to buy.
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Posted Oct 20, 2025
Project: Oxygen Digital x Samsung S24 Launch Hey Contra fam, Here’s a breakdown of my motion piece for Oxygen Digital’s Samsung S24 launch. The Concept: The ...
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Timeline
Mar 10, 2024 - Mar 26, 2024
Clients
Oxygen Digital Shop
