pro
Leticia Padilla
Different brands. Different visual languages.
- $1k+
- Earned
- 2x
- Hired
- 5.00
- Rating
- 59
- Followers
LULOO — Beauty Brand Identity
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1
1
1
16
WAU — Editorial, Packaging & Information Design
0
1
Love, Coco — Dessert Brand Identity
3
17
The sound behind the symbol.
A preview of the visual identity for La Original, a brand that has connected musicians with authentic instruments and trusted brands since 1979.
The identity begins with a simple observation: instruments may change, styles may evolve, but they all share the same purpose.
Sound.
The symbol combines the initial O from Original with expanding sound waves, expressing the moment where every musical experience begins. It avoids representing a single instrument because the brand has never belonged to just one. It belongs to everything that makes music possible.
Its simplified form allows the symbol to adapt across every touchpoint while preserving its clarity over time.
Like music itself, the symbol is not only meant to be seen.
It is meant to be felt.
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23
1.2K
Balance 51 — Specialty Coffee Brand Identity
1
16
The synthesis of a craft.
A preview of the visual identity for Tapidecor, a brand where furniture is created from scratch through artisanal manufacturing and signature upholstery.
The development is based on a geometric synthesis representing the iconic profile of a chair. As the most essential form of a seat, this structure symbolizes the primary physical touchpoint between the user and the design, capturing the essence of the craft: the balance between structural firmness, functionality, and the comfort of the finish.
The system features two variants: an integrated version where the naming is housed within the core of the symbol, and a pure logomark for high-impact applications (wood engraving, embroidery, or stamps), where the form maintains the brand identity on its own.
27
65
1.1K
El Postre Imposible — Broadcast TV Brand Identity
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13
WAU began as my university graduation project for my Bachelor's Degree in Graphic Design, created long before AI became part of my design workflow.
The project was inspired by UN SDG 12 (Responsible Consumption and Production). Through research, interviews, surveys and user testing, I explored the problem of household food waste and how design could help reduce it.
Instead of creating a traditional cookbook, I designed a visual recipe system that helps dog owners turn leftover fruits and vegetables that are still safe to consume into healthy homemade dog treats. Beyond recipes, the book also teaches users how to identify ingredients that are still suitable for use. Recipes are organized through color-coded categories and illustrated ingredient cards based on preparation methods such as baking, freezing and refrigerating, making the experience faster and more intuitive.
To reinforce the sustainability concept, I also designed the packaging with a second life in mind. After interviewing dog owners and testing the concept, I decided that the fabric wrap would become a reusable bandana for the dog, extending the product beyond the unboxing experience.
Although I was proud of the original project, there were many additional ideas and presentation assets I couldn't include in my final graduation presentation.
Thanks to Envato, I was finally able to create the complete presentation I had imagined years ago using its AI tools, assets and sound effects to produce realistic product photography with the exact compositions I envisioned, custom mockups for a packaging format that didn't exist, lifestyle scenes, mascot animation, and stop-motion-inspired product sequences that make the project easier to understand visually. Every AI-generated scene was carefully refined and edited to stay faithful to the original project, its research, and the design decisions developed years ago.
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36
1.2K
Fimaki — Fintech Brand Identity System
1
9
Vetday — Veterinary Brand Identity
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6
Evolution, not revolution.
Don Mamino already had over 30 years of history, so the challenge wasn't to create a new identity. It was to understand what people already connected with and update the brand without losing that familiarity.
After analyzing the brand and its audience, I realized this wasn't a trendy coffee shop. It's a place where families and friends gather, and where many older customers still meet for coffee and conversation. That became an important part of the design direction.
For that reason, and after talking with regular customers and the staff, I decided to keep the original color palette, refining it instead of replacing it. To give the brand a refresh without losing its identity, I worked with three keywords: ornamental, symmetrical, and warm.
These helped create a visual language that feels more current while still reflecting the brand's history.
4
5
343
A minimalist brand mark designed for a private stay in the Peruvian jungle. This symbol merges the concept of a key with architectural stairs, representing the access to a unique and remote experience.
It bridges clean, modern lines with the natural beauty of a rainforest escape.
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46
1.1K
Professional Overview
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