Love, Coco — Dessert Brand Identity
Leticia Padilla
Love Coco — Brand concept
"Indulgence with a Latin Soul"
/CONCEPT/
Each dessert is a moment of indulgence, a personal, joyful experience that celebrates Latin-inspired flavors and fresh ingredients, where tradition meets innovation and every detail invites discovery.
Love Coco — Visual System
Love, Coco is a dessert brand based in Canada that reinterprets Latin tradition through its preparation methods and the selection of Peruvian fruits, offering an experience that combines flavor, attention to detail, and personality in every dessert.
The challenge was to differentiate the brand in a market dominated by conventional products, clearly communicating the uniqueness of its ingredients and transforming each dessert into a personal gesture to share.
The solution was based on a study of local and international references to identify visual codes that convey freshness, authenticity, and modernity, along with strategic design decisions including contrasting typography to establish hierarchy, a color palette that balances warmth and sophistication, and compositions inspired by classical still lifes to highlight the fruits as protagonists.
Love Coco — Brand Applications
Love Coco — Paper bag
Love Coco — Jar
Love Coco — T-shirt design
Love Coco — Wax Paper Packaging
Love Coco — Tote bag
Design and Concept by Leticia Padilla & Romanet Silva · Mockups & Layout by Leticia Padilla · Brand DNA and Naming by Romanet Silva · Illustrations by Jorge Maita · Studio: Conjunto Estudio (PE)
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Posted May 19, 2026
Canadian dessert brand built on Peruvian fruits and Latin tradition. I built the full identity from scratch: logo, wordmark, typography, color palette, packaging, etc. The challenge: merging two cultural worlds into one visual language that feels premium yet approachable.
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Conjunto Estudio
