Love, Coco — Dessert Brand Identity
Leticia Padilla
Food brand identity
Love, Coco - is a dessert brand based in Canada
Love Coco — Visual System
Challenge
Love, Coco reinterprets Latin tradition through its preparation methods and the selection of Peruvian fruits, offering an experience that combines flavor, attention to detail, and personality in every dessert. The challenge was to differentiate the brand in a market dominated by conventional products, clearly communicating the uniqueness of its ingredients and transforming each dessert into a personal gesture to share.
Solution
The solution was based on a study of local and international references to identify visual codes that convey freshness, authenticity, and modernity, along with strategic design decisions including contrasting typography to establish hierarchy, a color palette that balances warmth and sophistication, and compositions inspired by classical still lifes to highlight the fruits as protagonists.
"Indulgence with a Latin Soul"
/CONCEPT/
Each dessert is a moment of indulgence, a personal, joyful experience that celebrates Latin-inspired flavors and fresh ingredients, where tradition meets innovation and every detail invites discovery.
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Posted May 19, 2026
Love, Coco is a self-initiated dessert brand concept inspired by Peruvian fruits and Latin tradition. As Art Director, Brand Designer, and Packaging Designer, I created a warm visual identity that brings those cultural references into a cohesive brand experience.
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