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Leticia Padilla
Brand Design & Art Direction for Beauty, Food and Lifestyle
Okay, this one made me smile!
I just found out I’m in the top 1% of creatives on Contra.
Really grateful for every project, every client who’s trusted me, and all the work that got me here.
I started my freelance journey here in Contra just ~4 months ago, after a bit of a low...
A world built bead by bead 🌸
JOIA is an artisanal handbag brand where handmade beadwork, color, and self-expression come together. The goal was to give the brand a visual identity that felt as crafted and expressive as the pieces themselves, while bringing a more refined and...
LULOO is a beauty brand built around a multi-use lip-to-cheek stick made with gentle, natural, skin-friendly ingredients.
The project explores a new visual direction for natural cosmetics, shaped by one insight: research showed that younger audiences were looking for natural...
This was my entry for the Envato Challenge✨
WAU began as my university graduation project for my Bachelor's Degree in Graphic Design, created long before AI became part of my design workflow.
The project was inspired by UN SDG 12 (Responsible Consumption and Production). Through research, interviews, surveys and user...
Packaging with a Second Purpose.
Instead of creating packaging that would be discarded after opening, the concept explored a format that dog owners would actually want to keep. The sleeve transforms into a reusable dog bandana, turning the packaging into something that remains...
