Leticia Padilla

Brand Identity Designer for Premium & Lifestyle Brands

$1k+: Earned

2x: Hired

5.00: Rating

32: Followers

San Isidro, Peru

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San Isidro, Peru

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Leticia Padilla

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• May 23

Where two worlds meet. A preview of the visual identity for Balance 51, specialty Peruvian coffee distributors based in Amsterdam. The visual direction ...

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Leticia Padilla

pro

• May 20

Where two worlds meet.

A preview of the visual identity for Balance 51, specialty Peruvian coffee distributors based in Amsterdam.

The visual direction explores the tension between Latin American warmth and Dutch minimalism, finding their point of convergence: clean structure...

Completed work

Brand Design Art Direction Figma Adobe Illustrator Adobe Photoshop branddesigner Visual Design

Leticia Padilla

pro

• May 20

Two cultures. One sweet spot.

Love, Coco brings Latin American desserts into the Canadian market with a fresh, modern twist. Built from scratch: identity, packaging, motion & more. Motion concept created with Google Flow’s latest update ⚡️

Full case study here: contra.com/p/mkk3o7OX-love-coco-dessert-brand-identity

Completed work

branddesigner packagingdesigner Google Flow Brand Design Visual Design Adobe Photoshop Packaging Design

Leticia Padilla

pro

• May 18

Beautiful Things Change Too...

In a visual culture increasingly shaped by hyper-polished generative imagery, this project explores the opposite direction: imperfection as evidence of lived experience.

The idea began with a speculative jewelry concept: a silver ring designed to...