Vetday — Veterinary Brand Identity
Leticia Padilla
Vetday is a specialized veterinary center in Trujillo, Peru, founded on the principle of individual pet wellbeing and the commitment of their owners to protect and care for them.
Brand Applications
"Every Day Is a Good Day to Take Care of Them"
/CONCEPT/
The brand was designed to communicate the values that define a veterinary practice truly committed to delivering a warm, honest, and empathetic experience for pets and their adoptive families, even through moments that can be difficult.
Visual Identity System
To reflect that experience, the brand is supported by graphic resources and a color palette that reinforce its core values and build trust with the people who rely on the service. The visual direction balances warmth with professionalism, creating a system that feels approachable without losing credibility.
Brand Collateral
The identity system was applied across print and digital touchpoints to create a cohesive and recognizable brand experience.
Mockup Compositions
Brand Materials
Deliverables: Branding Kit, Logo Design, Visual System, Brand Communication Materials, Print & Digital Applications.
Final Presentation
Credits
Brand Identity: Koete Studio
Case Study Design & Mockups: Leticia Padilla
Creative Direction: Heler Pérez
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Posted Jul 25, 2026
Complete brand identity for Vetday, a specialized veterinary center. Built around empathy, trust, and genuine care for pets and their families.
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Clients
Koete Studio
Vetday
