The sound behind the symbol. A

The sound behind the symbol.

A preview of the visual identity for La Original, a brand that has connected musicians with authentic instruments and trusted brands since 1979.

The identity begins with a simple observation: instruments may change, styles may evolve, but they all share the same purpose.

Sound.

The symbol combines the initial O from Original with expanding sound waves, expressing the moment where every musical experience begins. It avoids representing a single instrument because the brand has never belonged to just one. It belongs to everything that makes music possible.

Its simplified form allows the symbol to adapt across every touchpoint while preserving its clarity over time.

Like music itself, the symbol is not only meant to be seen.

It is meant to be felt.