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The sound behind the symbol.
A preview of the visual identity for La Original, a brand that has connected musicians with authentic instruments and trusted brands since 1979.
The identity begins with a simple observation: instruments may change, styles may evolve, but they all share the same purpose.
Sound.
The symbol combines the initial O from Original with expanding sound waves, expressing the moment where every musical experience begins. It avoids representing a single instrument because the brand has never belonged to just one. It belongs to everything that makes music possible.
Its simplified form allows the symbol to adapt across every touchpoint while preserving its clarity over time.
Like music itself, the symbol is not only meant to be seen.
It is meant to be felt.
Brand DesignIllustrationUser ResearchAdobe IllustratorAdobe SuiteFigmabranddesignericondesignerbrandingstudio
Nice!
Thanks:)
Thank you!!🙌
Love this!
I appreciate it ✨
& as a musician, i know i certainly felt connected to the energy you've depicted through it, even without having prior knowledge of la original. fantastic work, it feels like it captures so many key steps of the creative process without ever diminishing the human touch behind whatever results.
Thank you, Nicolette! Especially coming from a musician, it's great to know the concept resonated with you even without prior knowledge of the brand. I appreciate you taking the time to share this
Love the thinking behind this
Thank you Olena! ✨
Killer identity work. "The sound behind the symbol" is such a clean thread to build a brand around, you can feel the intention.
Thank you! I'm glad the concept came through so clearly. Really appreciate your kind words
Nice One..
Great branding!
Thank you!
This is Stunning
Thank you!!
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