Visual Identity Design for La Original: Sound Behind the Symbol

Visual Identity Design for La Original: Sound Behind the SymbolVisual Identity Design for La Original: Sound Behind the Symbol

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Leticia Padilla

pro

• 11h

The sound behind the symbol.

A preview of the visual identity for La Original, a brand that has connected musicians with authentic instruments and trusted brands since 1979.

The identity begins with a simple observation: instruments may change, styles may evolve, but they all share the same purpose.

Sound.

The symbol combines the initial O from Original with expanding sound waves, expressing the moment where every musical experience begins. It avoids representing a single instrument because the brand has never belonged to just one. It belongs to everything that makes music possible.

Its simplified form allows the symbol to adapt across every touchpoint while preserving its clarity over time.

Like music itself, the symbol is not only meant to be seen.

It is meant to be felt.

Brand Design Illustration User Research Adobe Illustrator Adobe Suite Figma branddesigner icondesigner brandingstudio

Victor Adebayo

• 4h

Nice!

Leticia Padilla

pro

• 40m

Thanks:)

Samuel O

pro

• 4h

Nice work 👍

Leticia Padilla

pro

• 39m

Thank you!!🙌

Serge Herasymchuk

max

• Jun 19

Testing two directions for a new template.

Same layout, different audience. One version uses a male-focused visual identity, the other a female-focused one.

Which one feels more engaging to you? 👇

Figma Kajabi

35 voted

74%

12 voted

26%

47 votes

Closed

Sharon Olusanya

• Jun 20

The Female Focused feels more engaging

Révolté

pro

• Jun 19

Started with a brief.

Ended somewhere I didn't plan. This is what happens when you give a brand full chaos mode: Mediterranean tile geometry, risograph print, a ghost billboard on Redchurch Street, and a linen overshirt nobody asked for.

OLIVI is becoming something. Case study incoming.

Creative Design Brand Design creativestudio

Amirul Hakim

• Jun 20

The pattern of on the cloth remind me with "batik" pattern. Are you guys live in somewhere in indonesia or Malaysia?

Lynksen Digital

pro

• Jun 19

Woke up, opened our profile and... realized we made it to Top 10% of creatives on Contra. ✨ We’ve hit a 111 Discovery Score, still growing. Thanks to everyone who’s been supporting us with upgoats, likes, and comments! More coming 👀 @Contra HQ 🐐 + 💬 = ❤️