A/B Testing: Male vs Female Visual Identity Template EngagementA/B Testing: Male vs Female Visual Identity Template Engagement
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Testing two directions for a new template.
Same layout, different audience. One version uses a male-focused visual identity, the other a female-focused one.
Which one feels more engaging to you? 👇
Female-Focused
Male-Focused

33 votes

Ends in 20h

Sharon's avatar
The Female Focused feels more engaging
Victor's avatar
Right on point
Amirul's avatar
Personalized design is very rare this day. Thank you for sharing this!
Nicolette's avatar
love the pop of color you included on the photo in the right for male-focused, but i do lean towards the female-focused template more due to the sense of simplicity & refinement. it just feels a touch more feminine to me when given both visuals, but then again, i do think both look nice!
Esther 's avatar
Female focus 🧘 😌
Victor's avatar
Female focused
Abi's avatar
The female focused because the imagery feels relaxed and laidback, therefore more inviting. The male imagery feels more stiff and less relatable
Fazal's avatar
The female images look more professional.
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started