pro
Abi Jackson
I build structured brand systems for growing businesses.
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Working on something a little different behind the scenes lately.
I’ve been developing a full brand identity and website for a local non-profit focused on supporting the community and it’s genuinely been one of the most rewarding projects I’ve worked on.
A lot of strategy, structure, and intentional design has gone into making sure the platform feels approachable, clear, and built to serve real people.
Still finishing up the final details, but here’s a small preview before the full case study drops soon.
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Content Direction for Vybz Football
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Video-First Social Media Strategy for Deakin & Francis
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People often see the finished campaign. What they don’t see is the system behind it.
The decisions that shape it:
- What gets shown first.
- What gets removed.
- How information is layered.
- How consistency is maintained across every touchpoint.
It’s making sure the same level of clarity and intention exists throughout. This carousel was designed to guide the viewer from initial concept to the design process, in a way that feels clear, considered, and easy to follow.
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Social Media Strategy for Milo Ritchey
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Most websites aren’t designed, they’re decorated. Everyone talks about fonts, colors, animations.
Almost no one talks about decision flow.
If you remove your colors, animations, and images - does your website still convert?
If not, it wasn’t designed, it was styled.
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Structured Brand & Website System for A.R.T.
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A new case study just went live, breaking down how I built the brand, website and social system for Vybz Football: Check it out (https://contra.com/p/cqvlvrgm-structured-brand-and-website-development-for-vybz-football)
The biggest shift wasn’t design - it was structure. Clear positioning, defined offers, and a website built to guide decisions, not just display information.
When the brand, messaging, and user journey actually connect, everything starts working harder.
When you look at your own work, what’s doing more heavy lifting: design or structure?
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Just shared a new case study on how I restructured Deakin & Francis social media platforms into a more consistent, story-led feeds: Check it out (https://contra.com/p/Z3PrW6Fc-social-media-strategy-for-deakin-and-francis-jewelry)
Working on Deakin & Francis the social media wasn’t about “posting more.” It was about building a system where every piece of content actually means something.
When the brand is clearer, people engage differently.
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Social Media Strategy for Deakin & Francis Jewelry
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Structured Brand and Website Development for Vybz Football
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