Content Direction for Vybz Football

Content Creation & Short-Form Video Content

My Role: Content Direction | Short-Form Video & Brand-Led Social Growth

Date: 2025 - present.

Every session is structured with intention, focused on technical development, decision-making, and consistency over time.

The content reflects this. Not just highlights, but a clear representation of how players are coached, corrected, and progressed. This builds trust with parents and reinforces the level of detail behind each session.

High-energy drills

Coach interaction

Youth training properly

Beyond training, the business has been structured to support growth.

Clear programs, defined pathways, and partnerships ensuring parents understand what they’re committing to and how their child progresses over time. This creates clarity, consistency, and a more professional experience across every touchpoint.

Behind the Scenes Content isn’t captured randomly. Each session is filmed with a purpose to document progress, reinforce coaching methods, and create consistent, usable content.

From filming to editing, everything is aligned to reflect the standard of the training and the direction of the brand.

I’ve worked across every part of Vybz Football, from training content and behind-the-scenes direction through to the website. The focus wasn’t on creating more content, it was on building a cohesive system.

Each piece, sessions, content, and backend is designed to work together, creating a clearer experience for both players and parents. Not just content, a structured, growing business.