Most websites aren’t designed, they’re
Abi Jackson
Most websites aren’t designed, they’re decorated. Everyone talks about fonts, colors, animations.
Almost no one talks about decision flow.
If you remove your colors, animations, and images - does your website still convert?
If not, it wasn’t designed, it was styled.
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Posted May 4, 2026
Most websites aren’t designed, they’re decorated. Everyone talks about fonts, colors, animations. Almost no one talks about decision flow. If you remove you...
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