How do I clearly define my email marketing project goals?
Start by deciding what you want to achieve with your email campaign. Do you want more people to buy something, or do you want them to read your newsletter? Write down these goals so they are clear to everyone. Share them with the freelance email marketer you hire on Contra.
What should my first conversation with a freelance email marketer include?
Talk about your project and what you want to achieve. Share your goals and what you expect from the email marketing campaign. Make sure to discuss the timeline and any important deadlines.
How can I ensure the email marketer understands my brand and audience?
Share detailed information about your brand and target audience with the marketer. Give examples of what your brand stands for and who your customers are. This helps the marketer create emails that fit your brand's voice and attract your audience.
How should I discuss the email marketing deliverables with the freelancer?
Be clear about the results you expect from the email campaign. This could be a specific number of emails or certain goals. Communicate these deliverables clearly, and ask the marketer for their input or suggestions.
What information should I provide to help the email marketer start the project?
Provide any past campaign data, brand guidelines, and customer insights. If you have design templates or brand visuals, share those too. The more information the marketer has, the better they can tailor the emails to your needs.
How can I discuss the project timeline with the marketer?
Let the freelancer know about any important deadlines for the email campaign. Make sure you both agree on a start date and how often you’ll receive updates. Clear timelines will help keep the project on track.
What kind of feedback should I provide once the project starts?
Give constructive feedback on the drafts or samples you receive. Be specific about what you like and what needs changing. This ensures both you and the email marketer are aligned and can make improvements as needed.
How can I track the success of the email marketing work?
Decide on key metrics that will show how well the campaign is doing. This could be open rates, click rates, or other specific actions. Share these metrics with the marketer to ensure they tailor their work to achieve those results.
How do I maintain communication with the freelancer throughout the project?
Set up regular check-ins to discuss the progress of the email marketing campaign. Use these meetings to address any questions or new ideas. Consistent communication helps ensure the project stays aligned with your goals.
What should I do if the project goals or needs change?
If priorities shift, inform the marketer as soon as possible. Explain what has changed and discuss how to adjust the plan. Being open and adaptable can help keep the project successful even if things change.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
