Designing social media ads for LEXI IPL, a beauty brand specializing in at-home IPL hair removal, was all about creating visuals that resonate, engage, and ultimately convert. These ads needed to capture attention quickly, communicate benefits clearly, and convey a sense of trust and efficacy. The objective was to design a cohesive series that speaks directly to LEXI’s target audience—beauty enthusiasts seeking reliable, at-home hair removal solutions.