What should I include in the project brief when hiring a freelance brand strategist on Contra?
When creating a project brief for a freelance brand strategist, include detailed information about your business, target audience, brand objectives, and any specific challenges you are facing. Clearly outline the deliverables you expect from the strategic partnership, such as brand guidelines, messaging frameworks, or competitive analysis, to ensure potential freelancers understand your needs and can propose how they will address them.
How can I effectively communicate my brand vision to a freelance brand strategist during the onboarding process?
It's crucial to have an initial consultation where you clearly articulate your brand's core values, mission, and goals. Share visual and verbal elements of your current branding, and discuss what changes or improvements you aim to achieve. Providing case studies, customer feedback, and market research can help the strategist grasp your brand's current position and future direction.
What is the best way to define and agree on project milestones with a freelance brand strategist?
Start by outlining the project's timeline and key phases, such as discovery, strategy development, and implementation. Collaboratively set realistic milestones with your freelancer that align with these phases and your business needs. Ensure each milestone is measurable, attainable, and includes specific outcomes, such as draft presentations or follow-up meetings, to track the project's progress effectively.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.