Brand Voice + Press Release
Britt Mueller
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Posted Oct 25, 2022
Andra needed help ensuring her voice was cohesive, that her messaging was communicating effectively, and in getting the message out.
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Establish Andra Vaduva as a trailblazer & a voice for women immigrants in the US. Ensure the Andra Vaduva name is known as a trusted source of thought-leadership in regards to building psychologically safe work environments for women and minorities. Andra cares about creating safe work environments and tangible growth opportunities for marginalized groups.
Andra reached out to me on LinkedIn as she was preparing to launch her website focused on start-up coaching, leadership workshops, and speaking engagements/trainings for corporations. She had written a great deal of content but needed help cleaning it up and choosing which bits to go where on her website. We worked together to focus on her brand voice and mission and ensure they shown in her final copy. We culminated the process by writing a collaborative think piece that should could publish on Medium and other platforms.