Local, Customer-Focused Website Copy



Problem & Solution 🤝

Jos. Schmitt had a very out of date website that was text heavy but not engaging.

They needed a new, modern site with copy that speaks to the mission and personality of the company, but also maintained enough of the old copy to keep their SEO rankings.

Process 🛣

❇️ Discovery: In conjunction with another marketing partner, we spent significant time with the client determining the unique value proposition to clients.

❇️ Client Identification: I then worked one-on-one with the client to determine their audiences, of which there were many, and what about Jos. Schmitt Construction made them ideal for this wide variety of clientele.

❇️ Website + Copy: While my partner (@EngagedMarketing) designed the new look and feel of the website, I began work on the copy for 20+ pages. The new copy needed to better speak to the audience and explain how Jos. Schmitt was uniquely qualified to meet their needs.

❇️ Review: First drafts of the site and copy were sent to the client for review.

❇️ Hand-Off: My portion of the job was complete, with all copy ready to go on the site. You can see the finished project here: https://www.jschmitt.cc/