This stage might also be called “getting to know your customer.” We’ll dive into who they are and what they want. This stage also involves a look at your business goals. business personality, and vision for the next set period of time (common intervals include 6 months, 1 year, and 5 years).
What's included
Your Vision
We’ll look at what your goals are in the short and long term and discuss how that should influence your messaging, ending up with an overall vision statement for your brand.
Competitor Analysis
Who are you competing against? What do they do well? What do you do better? And, ultimately, how do we differentiate your brand from theirs? You'll end up with a list of differentiators.
Brand Script
Based on the principles of StoryBrand, we’ll create a script that targets your ideal client.
One Liner
We’ll find the perfect 1-2 sentences to capture who you help and how. This is often used as the header text on your website, but can also be used as part of your pitch, elevator speech, on social media, etc.
This stage might also be called “getting to know your customer.” We’ll dive into who they are and what they want. This stage also involves a look at your business goals. business personality, and vision for the next set period of time (common intervals include 6 months, 1 year, and 5 years).
What's included
Your Vision
We’ll look at what your goals are in the short and long term and discuss how that should influence your messaging, ending up with an overall vision statement for your brand.
Competitor Analysis
Who are you competing against? What do they do well? What do you do better? And, ultimately, how do we differentiate your brand from theirs? You'll end up with a list of differentiators.
Brand Script
Based on the principles of StoryBrand, we’ll create a script that targets your ideal client.
One Liner
We’ll find the perfect 1-2 sentences to capture who you help and how. This is often used as the header text on your website, but can also be used as part of your pitch, elevator speech, on social media, etc.