Articles: SEO and Marketing

As more small businesses go digital, remaining visible in a sea of competitors can be difficult if you don’t know what marketing strategy to use. If you’re certain your customers start their buying journey with a single search (which is usually the case for small businesses), the

After interviewing five marketers, I identified two must-hire startup marketing roles, the hats they can wear, and the traits to look out for.

Learn how to write quality content that ranks and impresses your target audience. See what Google sees as helpful content plus proven SEO techniques for SERP ranking.

Set clear expectations for your writing project upfront. See all a brief should contain, why they’re important and a template you can edit.

Knowing what to look for when hiring a freelancer is important. Here’s all you need to know before you make the decision.

Learn to network, leverage social media and connect with your target audience in a way that feels authentic and comfortable to you.