Case Study: Copywriting Makeover for B2C Store + Drip Emails

Jasmine-Jade .

Researcher
Copywriter
SEO Writer
Grammarly
Notion
SEMrush

This client is a B2C online grocery store. I was contracted to write copy that ensured the business's voice resonated with its target audience and drove measurable results.

My Process

After reviewing their UVPs, I wrote FAQs to ensure I understood the brand from a customer's perspective.

I received approval on the FAQs and went ahead to

create an Ideal Customer Profile

and three buyer personas and

mapped the customer journey

.

With insights from the brand's strategy guide and pain points littered on my audience and keyword research docs, I led the copywriting project with intentionality.

I employed buyer psychology tactics to stimulate purchase desire that nudged customers towards the main CTA and goals:

I wrote a drip email sequence that captured onboarding emails, trigger emails (order confirmation, cart abandonment and feedback requests) and re-engagement emails (restock reminders).

Restock Reminder Email
Restock Reminder Email

See the before and after of the website below:

Before

Screen capture of the website before I worked with the team
Screen capture of the website before I worked with the team

After

(Yet to go live; it will be updated in a few days).

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