Case Study: Copywriting Makeover for B2C Store + Drip Emails

This client is a B2C online grocery store. I was contracted to write copy that ensured the business's voice resonated with its target audience and drove measurable results.

My Process

1. After reviewing their UVPs, I wrote FAQs to ensure I understood the brand from a customer's perspective.
2. I received approval on the FAQs and went ahead to create an Ideal Customer Profile and three buyer personas and mapped the customer journey.
3. With insights from the brand's strategy guide and pain points littered on my audience and keyword research docs, I led the copywriting project with intentionality.
4. I employed buyer psychology tactics to stimulate purchase desire that nudged customers towards the main CTA and goals:
   1. To download the app
   2. To make a purchase
5. I wrote a drip email sequence that captured onboarding emails, trigger emails (order confirmation, cart abandonment and feedback requests) and re-engagement emails (restock reminders).

Restock Reminder Email

See the before and after of the website below:

Before

Screen capture of the website before I worked with the team



After

(Yet to go live; it will be updated in a few days).







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