Jasmine-Jade .
This FinTech brand needed a ready-to-implement social media calendar. I had previously created a content strategy for their website blog. So, it was a no-brainer to turn their social media into a repurposing machine, where long-form content would be distilled into shorter social media content to help their content distribution strategy. After conducting a content audit, defining their Ideal Customer Persona (ICP) and an intensive competitor SWOT analysis, I created an Instagram social media calendar around organic and evergreen content with the following features:
Repurposing suggestions across other social media (Twitter, Facebook, TikTok and LinkedIn) and other content formats (Threads, Carousels and Videos)
Funnel stage and content goals
Image copy
Video scripts
Media inspiration
Targeted hashtags
Captions and CTAs
Engagement Themes
How-To Guides
BTS
Problem Awareness/Solving
News
UGC
Excerpt of Content SWOT Analysis
Content Formats
Carousel
Single-post
Talking Video
Motion Video
Thread
Excerpt of Competitor Analysis Summary