Case Study: Creating a Research-backed Social Media Calendar

Researcher

Content Writer

Copywriter

Airtable

Grammarly

SEMrush

This FinTech brand needed a ready-to-implement social media calendar. I had previously created a content strategy for their website blog. So, it was a no-brainer to turn their social media into a repurposing machine, where long-form content would be distilled into shorter social media content to help their content distribution strategy. After conducting a content audit, defining their Ideal Customer Persona (ICP) and an intensive competitor SWOT analysis, I created an Instagram social media calendar around organic and evergreen content with the following features:

Repurposing suggestions across other social media (Twitter, Facebook, TikTok and LinkedIn) and other content formats (Threads, Carousels and Videos)

Funnel stage and content goals

Image copy

Video scripts

Media inspiration

Targeted hashtags

Captions and CTAs