SEO Content Writer and Strategist

Case Study: Increasing organic traffic with ToFu/MoFu content

Who said short-form content can't pull in traffic? See how I created result-driven SEO content for this EdTech startup and achieved first-page SERP rankings.

Copywriter
Writer
SEO Writer
Google Docs
Grammarly
SEMrush

Articles: Customer Service and Customer Experience
Articles: Customer Service and Customer Experience

Long-form articles for the CX Management giant, Medallia.

Researcher
Content Writer
SEO Writer
Google Docs

Case Study: Content Strategy for SameWoman
Case Study: Content Strategy for SameWoman

Read how I found clarified brand positioning, messaging and target audience for this UK healthcare brand before outlining a detailed content strategy.

Brand Strategist
Marketing Strategist
Social Media Strategist
Ahrefs
Notion
SEO

Articles: SEO and Marketing
Articles: SEO and Marketing

A few of my SEO and marketing long-form writing samples.

Content Writer
Writer
SEO Writer
Ahrefs
Notion
SEMrush

Case Study: Copywriting for Engage (Customer Engagement Tool)
Case Study: Copywriting for Engage (Customer Engagement Tool)

Copywriting for ten new feature pages plus a homepage revamp for this intuitive marketing automation and customer engagement tool.

Researcher
Copywriter
Google Docs
Grammarly
Notion

Articles: B2B SaaS
Articles: B2B SaaS

A few of my B2B SaaS long-form writing samples.

Researcher
Content Writer
SEO Writer
Ahrefs
Google Docs
Grammarly

Project: Audience and ICP Analysis
Project: Audience and ICP Analysis

A comprehensive ICP (Ideal Customer Profile) document with audience insights, tailored USPs, and a pathway to improved customer engagement.

Researcher
Copywriter
SEO Writer
SEO

Case Study: Copywriting Makeover for B2C Store + Drip Emails
Case Study: Copywriting Makeover for B2C Store + Drip Emails

See first-hand how refined messaging can boost engagement and brand perception in my latest B2C copywriting project.

Researcher
Copywriter
SEO Writer
Grammarly
Notion
SEMrush

Case Study: Creating a Research-backed Social Media Calendar
Case Study: Creating a Research-backed Social Media Calendar

Created a social media content repurposing strategy after conducting competitor SWOT analysis, existing content audit, audience research and ICP analysis.

Researcher
Content Writer
Copywriter
Airtable
Grammarly
SEMrush

Articles: Finance
Articles: Finance

A curated collection of my bylined finance articles.

Researcher
Content Writer
Writer
Ahrefs
Google Docs
Grammarly