Jasmine-Jade .
Engage is a Customer Engagement tool for businesses looking to automate and personalize messages across email, SMS, push notifications, website banners, live chat and more.
They had expanded to add product features and needed customer-friendly copy for the new feature pages and a revamp for the homepage.
After some calls with the Founder, I extracted information on:
I then conducted audience research to determine:
Next, I compared Engage's vitals with their competitors and looked at:
I then listed up to 68 relevant keywords, grouped by traffic value and relevance...
...and wrote new meta titles and descriptions for the old and new pages.
After all this research, copy for the 11 pages was naturally written.