Jasmine-Jade .
Engage is a Customer Engagement tool for businesses looking to automate and personalize messages across email, SMS, push notifications, website banners, live chat and more.
Challenge:
They had expanded to add product features and needed customer-friendly copy for the new feature pages and a revamp for the homepage.
Solution:
1. Interview
After some calls with the Founder, I extracted information on:
Tone of Voice
Engage’s Services
Target Audience
USPs
Selling Points
Customer Pain Points
Brand Identity Spectrum
Positioning Statement
2. Audience Research
I then conducted audience research to determine:
Focus Geography
Behaviours
Pain Points
Interests
Professional Status
Customer Journey Stage
Language
Social Media Usage
Communication Preferences
Expectations
Barriers to Platform Use
3. Benchmark Research
Next, I compared Engage's vitals with their competitors and looked at:
Average Monthly Traffic (Organic)
Upward/Downward Trend (Six Months)
Domain Rating
LCP/FID/CLS
Backlinks
Top Keywords
Top Pages
I then listed up to 68 relevant keywords, grouped by traffic value and relevance...
...and wrote new meta titles and descriptions for the old and new pages.
4. Copywriting
After all this research, copy for the 11 pages was naturally written.
Before:
After:
Deliverables:
Homepage Copy
10 Feature Pages
Meta Data
Visit the Engage website:
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