Case Study: Increasing organic traffic with ToFu/MoFu content
Jasmine-Jade .
Who said short-form content can't pull in traffic? See how I created result-driven SEO content for this EdTech startup and achieved first-page SERP rankings.
The company needed an excellent writer! I showed up and delivered.
I wrote 40+ short-form articles for their blog, considering best SEO practices. The impressions were, well, impressive! We made it to Google Page 1 for our target keywords and bagged a number of featured snippets.
Traffic spike during admission season
The Spark ✨
The Founder needed to create a bridge between high school students and college, easing the choice of career paths for these students. I understood his vision and wrote engaging articles to start them on their undergraduate journey.
What I Did 🔧
Audience research
Keyword research
Headline optimization
Content repurposing
Internal linking
The Results 💯
This...
Featured Snippet (Position 1)
and this...
SERP Position 1
this...
Position 1
and also this..
SERP Position 2
I also repurposed these articles as social media content, and they recorded a 500% organic increase in their followers. It was exciting.
Do you know how long it took to find someone like you that I absolutely do not have to micromanage?
Atti S
Founder, Tertfinder
Let's Work!
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Posted Aug 25, 2022
Who said short-form content can't pull in traffic? See how I created result-driven SEO content for this EdTech startup and achieved first-page SERP rankings.
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