Case Study: Increasing organic traffic with ToFu/MoFu content

Who said short-form content can't pull in traffic? See how I created result-driven SEO content for this EdTech startup and achieved first-page SERP rankings.

The company needed an excellent writer! I showed up and delivered. I wrote 40+ short-form articles for their blog, considering best SEO practices. The impressions were, well, impressive! We made it to Google Page 1 for our target keywords and bagged a number of featured snippets.

The Spark ✨

The Founder needed to create a bridge between high school students and college, easing the choice of career paths for these students. I understood his vision and wrote engaging articles to start them on their undergraduate journey.

What I Did 🔧

Audience research

Keyword research

Headline optimization

Content repurposing

Internal linking

The Results 💯

This...

and this...

this...

and also this..

I also repurposed these articles as social media content, and they recorded a 500% organic increase in their followers. It was exciting.

Do you know how long it took to find someone like you that I absolutely do not have to micromanage?

Atti S Founder, Tertfinder

Let's Work!

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