Case Study: Increasing organic traffic with ToFu/MoFu content

Who said short-form content can't pull in traffic? See how I created result-driven SEO content for this EdTech startup and achieved first-page SERP rankings.

The company needed an excellent writer! I showed up and delivered. I wrote 40+ short-form articles for their blog, considering best SEO practices. The impressions were, well, impressive! We made it to Google Page 1 for our target keywords and bagged a number of featured snippets.

Traffic spike during admission season

The Spark ✨

The Founder needed to create a bridge between high school students and college, easing the choice of career paths for these students. I understood his vision and wrote engaging articles to start them on their undergraduate journey.

What I Did 🔧

• Audience research
• Keyword research
• Headline optimization
• Content repurposing
• Internal linking

The Results 💯

This...

Featured Snippet (Position 1)

and this...



SERP Position 1

this...

Position 1

and also this..



SERP Position 2

I also repurposed these articles as social media content, and they recorded a 500% organic increase in their followers. It was exciting.



Atti S Founder, Tertfinder



Let's Work!

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Click here to fill out my contact form, and we can get some fresh traffic-driving articles on your blog in no time.





Read the articles:

Content Writing - Tertfinder Blog

Content Writing - Tertfinder Blog

Result-driven SEO content for the EdTech startup blog that caused a surge in organic traffic.

All articles on the blog have my byline.