Part of the LVMH group, Krug is a prestige champagne brand. This project involved creating the messaging strategy and copy for a Krug brand project, as part of an all French-speaking team. An integral part of the overall brand, and acting almost as a sub-brand in itself, this project showcases one of their core values – celebrating craftsmanship. 

It all began with visionary non-conformist Joseph Krug, who’s philosophy has rippled through the family house for six generations. He believed the true essence of champagne is pleasure, and moved beyond the notion of vintage to craft the very best champagne he could offer every year – regardless of annual variations. Today, the house continues to celebrate the individuality of every plot of vines, every grape, every wine – and the very human process that goes into the wine’s making.