Certified Framer Expert | UI/UX Designer | Figma to Framer
Certified Framer Expert | UI/UX Designer | Figma to Framer
Designer | Illustrator | Storyteller
Allow me to reintroduce myself.
My name is Rudy, a visual designer working across product design, brand identity, editorial design, icon design, and illustration.
I've finally put together a collection of my work from 2025–2026. A mix of freelance projects, personal explorations, and visual experiments.
Here's a look at what I've been making over the past two years.
More of my work at https://rudypagnel.me
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Brand Strategist & Art Director
In this case i make a design and direction for an identity of STHENIC.
Sthenic is a Muay Thai brand making fight gear with streetwear concept. I explore and make an urban direction for STHENIC so it will looks as a young urban without losing context of sport brand itself. Every looks in the social media and imagery will took every audience journey and feel about how strong, modern, and authentic of Sthenic.
I build direction and design for all the identity that includes primary and secondary logos, a brand mark, a color palette, a typography system, and a logo guidelines, imagery, artdirection, imagery, partnership, etc.
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Multidisciplinary Designer | Social Media, Branding, & UI/UX
Multidisciplinary Designer | Social Media, Branding, & UI/UX
Graphic Design | Branding for Businesses
Graphic Design | Branding for Businesses
CTRL & FLOW is a visual identity and packaging design concept for an RTD coffee brand developed within the Erion Space ecosystem. The project explores two distinct consumer mindsets: CTRL, representing focus and productivity, and FLOW, representing creativity and relaxation.
The challenge was creating two contrasting personalities while maintaining a cohesive brand system. Through typography, visual hierarchy, and packaging applications, the identity was designed to ensure consistency across touchpoints while giving each product its own recognizable character.
Services:
• Brand Identity Design
• Packaging Design
• Art Direction
• Visual System Development
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Can design do more than just look good?
Fixive was created as a platform for exploring graphic design beyond aesthetics. Through visual content, insights, and creative discussions, Fixive aims to help people understand how design influences communication, perception, and decision-making.
The project focuses on making design knowledge more accessible by sharing practical insights, visual principles, and strategic thinking behind effective communication. Every piece of content is designed to encourage curiosity, reflection, and a deeper appreciation of design as a meaningful tool.
The result is a growing creative space where designers, business owners, and curious learners can discover how visual communication shapes the way we understand the world.
https://www.instagram.com/fixive.id/
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How do you build excitement for a music event before the first performer even takes the stage?
Soundlive is an annual music event by Erion that brings together audiences, performances, and nationally recognized headline acts in a single live experience. The challenge was to create a visual identity capable of capturing the energy of live music while remaining adaptable across multiple event touchpoints.
My role covered the development of the event's visual identity, from logo design and brand system to promotional materials, social media assets, stage visuals, and event applications. Every element was designed to create a cohesive experience that audiences could recognize before, during, and after the event.
The result is a distinctive event identity that strengthens brand recognition, enhances audience engagement, and supports a memorable live music experience on a larger scale.
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How can a recurring event create a stronger sense of community?
The Breakfast Club is a signature event series by Erion, designed to bring people together through meaningful conversations and shared experiences in a relaxed breakfast setting.
The visual identity was developed to capture the warmth, friendliness, and social energy that define the event. Through a combination of approachable typography, vibrant visual elements, and consistent branding, the identity helps distinguish The Breakfast Club while remaining connected to the broader Erion ecosystem.
The result is a recognizable event brand that strengthens community engagement and creates a memorable experience beyond the gathering itself.
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Turning your vision into an iconic brand
Turning your vision into an iconic brand
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Brand Designer & Illustrator
Brand Designer & Illustrator
Logo and graphic designer
Logo and graphic designer
