Personal Portfolio 2014 - 2024

I’m a graphic designer and illustrator with a decade of experience focused on building distinctive brand identities through characters. My journey spans from hand drawn sketches to digital executions that blend storytelling and design. I specialize in character branding because I believe the best brands don’t just speak they live through the personalities we create. It’s not just visual identity, it’s DNA. Characters are the soul of the brand, and I love crafting that soul.

Magna Luna is an artificial intelligence company inspired by Greek mythology, and the brand icon is based on a goddess figure symbolizing wisdom and futuristic vision. I began with hand sketches to conceptualize a symmetrical yet divine face, refined it using Adobe Illustrator for linework precision, and used Photoshop for texture and gold-foil rendering.

The color scheme uses black and deep gold to evoke mystery, luxury, and knowledge, while the font is a custom serif with celestial accents to reflect elegance and technology.

I won this contest not only due to execution but because the design delivered deep symbolic storytelling while remaining bold and iconic something that visually stood out and emotionally connected.

This dual brand project was designed for a tropical pet store targeting both kids and parents, with a fun and memorable mascot for each shop. I started with hand-drawn animal sketches and brought them to life using Illustrator and Photoshop.

The color palette is bright, friendly, and oceanic, lime green and aqua blue dominate the characters to appeal to children, while bold sans-serif fonts give clarity and accessibility for parents.

Beyond logos, I created physical signage and interior visuals to align the entire customer journey from first glance outside to the in-store experience. This project shows how I interpret market behavior and design to engage customers from storefront to interior, making branding an immersive experience.

Each character was designed to reflect exaggerated archetypes: the mouse with advanced tech weapons symbolizes intelligence, while the bulky mole represents brute force.

Vibe & Style: Mad Max meets Tom & Jerry. Intense, chaotic, but silly

Color Palette:

Mouse: Pale fur, red eyes , dark green jacket

Mole: Earthy brown skin, military olive gear, patches in beige and rust

For Dwarf and Goblin, the process started with sketching exaggerated silhouettes, influenced by fantasy world. All visuals were crafted from hand drawn concepts, refined in Illustrator, and polished in Photoshop. The outcome delivers both humor and world depth, serving storytelling and gameplay immersion.

Vibe & Style: Friendly, festive, mechanical mischief in a tavern-tech world

Color Palette:

Dwarf: Bright orange beard, steel armor, beer yellow

Goblin: Green skin, purple mohawk , brown leather, brass parts

This merchandise line is built around absurd humor with a sarcastic twist, perfect for Gen Z and self-deprecating audiences. The characters are intentionally exaggerated, with neon color schemes and bubble style fonts to evoke fun, rebellion, and internet meme culture. Each piece started from quirky sketch ideas, vectorized in Illustrator, and finalized with Photoshop mockups for shirts, mugs, and plushies. The outcome is a cohesive set of designs that sell not just visuals but attitudes for embracing weirdness, mental health awareness, and meme ready branding. It's not just art, it's a statement for those who love to laugh at themselves.

Outside of commercial projects, I love exploring dynamic character rendering as a way to sharpen visual storytelling. This speedart showcases my digital painting workflow and love for expressive, pop culture driven art. Each piece started from quirky sketch ideas, vectorized in Illustrator.

You can check out my creative process through speedart videos on my YouTube channel below. I share my character design journey, visual storytelling, and concept development in real time so you can get a glimpse of how each piece comes to life. www.youtube.com/@windcloudartdesign8119

The final outcome of this project is a cohesive brand experience that blends storytelling, visual identity, and interior mood. From the initial logo development to store signage and spatial concept, every element was carefully designed to reflect the brand’s playful yet professional personality. The consistent tone across all assets helps establish customer recognition and trust, while the thoughtful layout, color choices, and illustration style guide users visually from the storefront to the heart of the experience. This project showcases not only branding execution but also creative direction that connects design with real world customer engagement.

This project reflects my passion for translating brand stories into visual experiences that connect. From concept to execution, every design choice was intentional to build a brand presence that feels both alive and authentic. It was not just about creating visuals, but about designing moments that resonate with real people in the real world.