Elixa MD is a GLP-1 health and wellness brand that needed a high-converting landing page for their marketing campaign. The challenge: build everything from scratch—brand identity, visual system, typography, color palette, logo, and a fully optimized landing page focused on driving conversions.

Create a trustworthy, modern, and medical-grade brand experience while maximizing CRO across key touchpoints—hero, benefits, product explanation, testimonials, and CTA structure.

I developed a clean, clinical-yet-friendly identity system:

Typography: Modern sans-serif pairing for trust + clarity

Color Palette: Soft medical tones with strong accent colors for CTA contrast

Logo: Minimal, geometric mark to represent precision and health innovation

Visual Style: Light, high-clarity layouts with structured spacing

This provided a cohesive foundation for the entire landing page experience.

Every section was planned using CRO best practices:

Hero Section: Clear value proposition + highly visible CTA

Benefits Section: Simple icons, digestible points for fast scanning

How It Works: Step-by-step visual flow to reduce friction

GLP-1 Explanation: Easy-to-understand visuals for a complex topic

Social Proof: Testimonials and trust badges to reinforce credibility

Final CTA: High-contrast, mobile-optimized CTA block

The design emphasizes clarity, hierarchy, and mobile performance:

Strong spacing rhythm

1–2 second visual comprehension per section

Clean components for future reuse

Smooth visual anchors guiding users to action

A complete, from-scratch brand and landing page system that communicates trust, clarity, and modern healthcare—while optimizing every section for conversions. The final result is a polished, marketing-ready landing page designed to support Elixa MD’s growth in the GLP-1 space.