Levie Pastries Branding
Riksa Dipraja
Levie Pastries - Boutique pastry brand
Essential Brand Identity + Packaging Design
Keywords: Elegance, Warmth, Indulgence.
Levie Pastries was created to position the brand beyond a traditional bakery and into the space of a modern artisan pâtisserie. The challenge was to create an identity that felt premium without becoming exclusive, and warm without appearing overly casual.
Through a carefully curated color palette, expressive serif typography, and handcrafted illustrations, the brand communicates craftsmanship, quality, and a sense of everyday celebration. The final identity system helps Levie establish a memorable presence while creating a deeper emotional connection with its customers.
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Levie Pastries
Branding / Strategy / Design
2025
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Posted Jun 3, 2026
A boutique pastry brand identity designed to balance elegance and warmth, creating a premium yet approachable experience through refined typography, rich berry tones, and handcrafted illustrations.
