Freelance Brand Designers in Sofia City ProvinceFreelance Brand Designers in Sofia City Province
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Alex Mileva's avatar
Alex Mileva
Sofia, Bulgaria
I help lifestyle, beauty brands build clear visual systems
34
Followers
I help lifestyle, beauty brands build clear visual systems
Cover image for What if Bulgaria’s largest supplement
What if Bulgaria’s largest supplement retailer stopped acting like a middleman and started acting like a leader? SILA BG has 13,000+ products and thousands of loyal customers. But until now, they’ve had almost no brand. I tried to reimagine their identity for 2026. My goal was to shift from a "cheap shop" aesthetic to a "Performance Authority." If you want to win the market, DM me or book a meeting at www.alexm.life (http://www.alexm.life)⚠️ Disclaimer: This project is a personal concept and a strategic branding exercise. It is not an official commission by SILA BG. I do not have access to their internal market data or proprietary information; all insights are based on independent observation and strategic analysis of the 2026 retail landscape.
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Cover image for Cakeaway - Brand & Digital
Cakeaway - Brand & Digital Rebrand From invisible product to lifestyle movement Cakeaway had something genuinely rare - fresh cake in a jar, no preservatives, 40-day shelf life, already distributed in Sofia Ring Mall, Mangi Piangi and through an in-house Cake ATM (the first of its kind in Bulgaria). The product was real. The brand wasn't. When I first audited the site, the numbers told the story: 711 sessions per week, 0% returning customers, 7 abandoned carts weekly, zero email list, and social channels driving traffic that converted to nothing. A great product, trapped in an invisible brand. The brief was clear: transform Cakeaway from a product into a lifestyle movement.
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Cover image for moved faster. We redesigned the brand.
moved faster. We redesigned the brand. We rebuilt the website and made it easier to choose, order, and enjoy on the go. No plates. No waiting. No compromise. If you live in motion, this is for you. Visit the new website. - www.cake-away.eu (http://www.cake-away.eu) Pick your flavor. Order your cake. Life moves. Eat accordingly and share your thoughts :)
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Cover image for 60% of people who need emotional support don't seek it. Help...
60% of people who need emotional support don't seek it. Help exists, but the visual language makes it feel institutional. I designed for a client launching a mental health foundation that solves this at a behavioral level: Sage palettes that calm instead of clinical blue that distances. Organic shapes that invite instead of rigid geometry that intimidates. Typography that signals conversation instead of clinic. Every decision tested against one question: Does this remove barriers to vulnerability? Introducing Фондация Чист Емоционален Свят, where behavioral research drives design, and design builds trust. If your brand operates in health, education, or social impact and your visuals create distance when they should create connection - let's change that. DM me or book a meeting at www.alexm.life (http://www.alexm.life)
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Brand Designer(10)
David Kirilov's avatar
David Kirilov
Sofia, Bulgaria
Brand Identity Designer | Lettering & Typography
5.0
Rating
2
Followers
Brand Identity Designer | Lettering & Typography
Cover image for Social Media Content Design
Social Media Content Design
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8
Cover image for Cannabis Social Club | Visual Identity
Cannabis Social Club | Visual Identity
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12
Cover image for West Mall | Visual Identity
West Mall | Visual Identity
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19
Cover image for Logo Design Collection
Logo Design Collection
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16
Brand Designer(4)
Georgi Georgiev's avatar
Georgi Georgiev
Sofia, Bulgaria
Graphic designer who turns ideas into stunning visuals
10
Followers
Graphic designer who turns ideas into stunning visuals
Cover image for Maison Thé - Logo, Visual Identity & Packaging
Maison Thé - Logo, Visual Identity & Packaging
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Cover image for STRYKE - Logo & Visual Identity
STRYKE - Logo & Visual Identity
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5
Cover image for Select Parts - Logo & Visual Identity
Select Parts - Logo & Visual Identity
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10
Cover image for Social Media Creatives
Social Media Creatives
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Brand Designer(3)