Since the weed is getting legalised in Germany, more and more people are looking for a business niche in that field. Following that rule the Cannabis Social Club in the city of Ludwigshafen was no exception.
Challenge
Tighter path into the already dense forest of similar logo designs, also know as - another great opportunity. The challenge as always is to create something that fits your client's point of view and communicates his business through visually appealing design.
Mood
The cannabis social club culture is all about fostering a relaxed, inclusive community where people come together to enjoy cannabis in a laid-back, judgment-free space, prioritizing connection and shared experiences over exclusivity.
Outcome
The logo I made represents the vibrant and relaxed culture of the topic in a remarkable and clean way. The whole visual identity reflects these feelings through a clean approach. Through abstract shapes that resembled marijuana and some copywriting the identity of the brand speaks to it's potential customers inviting them into the place where everyone is welcome.