West Mall, located in a prime urban area, spans over 500,000 square feet and offers a diverse mix of brands, popular retailers, and electronics stores. The mall features a spacious food court, trendy cafes, a modern cinema complex, and a family-friendly entertainment zone. Committed to sustainability, West Mall incorporates green building practices and offers amenities like free Wi-Fi, family facilities, and accessibility features. Regular events and promotions enhance the shopping experience, making West Mall a vibrant community hub.
Clean and efficient visual identity.
Challenge
A logos that would communicate the shopping centre to a very wide variety of target audience.
Mood
Modern and efficient visual communication of the shopping centre.
Outcome
For the logo I combined the power of typography through merging the letters of W and M and simplified them in order to achieve a more gentle feeling, inspired by an arrow pointing west. The visual identity achieved a simple, distinctive and recognisable aesthetic making it efficient in variety of formats and sizes.
